by Mark Smiley

It seems every company with an Internet connection claims they can build a website or help with search engine optimization (SEO). Few actually do it for a living or do it correctly and proficiently. One company that has built a reputation as one of the leading SEO companies in the state is Volume Nine. Situated in the middle of the Denver/Glendale area, Volume Nine has been providing search engine optimization services in the valley since 2006. They operate from an eighth floor suite just off of Colorado Boulevard and Mexico.

Volume Nine was founded by Chuck Aikens, an Internet marketing guru. When he’s not at the office, you’ll probably find him taking in a ball game ranging from the Nuggets and the Rockies, to his son’s traveling baseball team. Aikens usually has a home improvement project or two going on as well, and his favorite vacation spot is anywhere with a beach and a beverage.

Volume 9 2-15The company was actually started in Aikens’ unfinished basement using credit cards and home equity to get the business up and running. Today, Volume Nine is the largest SEO company in Colorado with over 120 clients. Search Engine Optimization is a term most people are familiar with but most don’t understand completely. SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. Many companies claim to be able to help customers rise in their “Google rankings” but few actually deliver solid results.

Upon graduating from Metro State in Denver, Aikens started his Internet marketing career in 1996 when he taught himself programming and began building websites to generate real estate and mortgage leads. One of his initial creations was one of the first mortgage aggregator websites at www.mortgage101.com which ranked number one for mortgages on Google for over 10 years.

Their first SEO consulting job was a project done for Booyah Advertising in late 2005 as an independent contractor. Now, they have over 120 clients which include notables such as Breckenridge-Wynkoop, Inc., Smashburger, Vail Resorts, Old Navy, Brakes Plus, Qdoba, and Burger King.

During the company’s early years, growth was fueled by specific innovations. One of these innovations was the development of an internal SEO Management Tool in 2008 called Eduki. Long before the Raven Tools or enterprise tools such as Conductor or Bright Edge became commonplace, Volume Nine was able to spend less time on reporting and more time doing SEO for their clients.

Volume Nine also built a robust system that allowed them to write articles, do press releases, submit social bookmarks, and build microsites without being spammy or using automated tools. This system was the cornerstone of their operations until early 2012. In 2012, after being in business for six years and seeing their business model and services offered expand, Volume Nine decided to expand their service offering by acquiring Findability Group which specialized in PPC Management as well as social media and website development. Volume Nine went from 15 to 25 employees overnight.

During the middle of 2013, Volume Nine found themselves growing to 40 employees and retained almost 150 clients, but had the normal growing pains including ensuring that all of the new and old hires were productive and enthusiastic. Aikens along with key members of his team, including Natalie Henley, Vice President of Marketing, sat down and began to change the culture of the company to fit a larger organization.

“It is never easy,” said Henley. “Some of our original employees didn’t want to work for a larger organization and we understood that so we had to reach out and find individuals who would be happy in the organization we had become.”

Of course some of the original employees enjoyed the challenge that growth brought to the company including Barbara Dittert, Content Coordinator. “I look forward to getting things done. I feel happy. I enjoy the challenge of coming to work every day,” said Dittert. “There were efforts to give everyone the freedom to speak their mind. There is more openness and the culture is different. People are happier and there is more laughter.”

Some new policies in place now include unlimited personal time off, more employee recognition including dinners and night stays in the mountains, two days per week of working remotely, health benefits which were not offered previously, and a social team with a budget for employee events. The changes have paid off but Aikens admits they still have a ways to go. “We made a conscious decision to trust our employees and now I feel we have a more team oriented environment,” said Aikens.

Volume Nine has a collaborative process that starts with an initial meeting to go over the potential client’s needs. If a company is looking for a team of experts to help generate the organic traffic needed to grow the business, Volume Nine may be a good match. Once a company decides to be a client, Volume Nine works to achieve the rankings, traffic, leads or sales goals set as a team to make an impact on the business.

Competition is fierce with companies such as Inflow in Denver who is like minded and similar in size. The biggest competition for Volume Nine are companies deciding to manage SEO on their own. But, with the packages that Volume Nine has put together and the team on board to work with clients, Volume Nine is positioned to grow even more. For more information on Volume Nine, visit www.v9seo.com or call 303-997-2000.

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