SEO: If your business does not have a Search Engine Optimization (SEO) team, you may be falling behind your competitors.
by Glen Richardson
A search of “Dog Groomers in Denver” turns up 8,490,000 hits on Google. “Pizza Places in Denver” returns 27,300,000 results. Google “Dentists in Denver” and you’ll get over 33 million. “You literally have a greater chance of being hit by a meteorite (1 in 1.6 million) than your business has of getting found through a search engine,” says Glendale Cherry Creek Chronicle Marketing Director Julie Hayden.
Google says it processes 40,000 search queries a second. Hayden says businesses know it’s important to have a presence on the internet. But the challenge is getting there. “Every day I talk to people who want to promote their business or event. But owners wear so many hats these days, it’s challenging enough just to create and maintain a website let alone figure out how to increase their online visibility.”
That’s why the Glendale Cherry Creek Chronicle is launching a partnership with an
Continued on page 10
Continued from page 1#
SEO (Search Engine Optimization) and a v
Maximize Exposure: Seth Drake with JSD Digital uses industry leading tactics to make sure clients get found faster on internet searches.
ideo production company, JSD Digital.
“We want to help our clients and small businesses increase online visibility. It’s a direct correlation: the more people see and connect with your brand, the more likely they are to pursue your services,” Hayden points out.
Get Found Faster
Seth Drake, owner of JSD Digital, says, “If you are not working with an SEO expert, you are already behind because your competition is.”
He explains, JSD Digital uses industry-leading tactics to first check and amend your site to be sure the architecture and design of the pages are recognized as relevant to your industry. This helps search engines understand your business and therefore rank them accordingly. “The landscape of SEO changes quickly, and we are on the leading edge of understanding and utilizing what works,” Drake adds.
From reputation management to proper schema mark up to the discovery process behind keyword analysis, JSD Digital harnesses all avenues within SEO. “The internet can be your best friend or a debilitating enemy,” explains Drake. “Companies want to know that when they are spending money, it’s so they can directly make more money. That’s what it comes down to. There is a lot of technical jargon but what is important is the bottom line and bringing in customers you wouldn’t have otherwise reached.”
Video Equals Views: Jennifer Jordon with JSD Digital produces visually compelling content that gets clients noticed.
Drake notes the partnership with the Glendale Cherry Creek Chronicle creates win-win cases where a business is featured in a news article and can capitalize on that positive press. “JSD Digital will make sure that positive article stays on the first page search results for months or even years after the print date. The benefits from quality press coverage will give your business legitimacy and help build trust in the marketplace.”
“If you advertise in the Chronicle, augmented by SEO and videography, you are getting the biggest bang for your dollar,” Hayden added.
Drake dove into the world of SEO as a small business owner himself. It was hard for his new business to stand out among more aged and trusted brands. Looking for innovative ways to promote his new business he turned to the internet and SEO. “Seeing so many quality brands and companies buried by the competition was frustrating. I started studying and exploring different techniques to boost rankings to ultimately match customers looking for what I was offering.” After seeing so many other local businesses out there hitting the same hurdles, he founded JSD Digital to help business owners increase their relevancy. “It comes down to persistence, research, and understanding how search engine algorithms work. You have to give the search engines what they are looking for to get results.” Drake explains the process of SEO is ever changing. He enjoys making the process evergreen which allows his results to grow versus other “churn-and-burn” tactics that may generate quick boosts, but fade just as quickly.
Drake uses a combination of many “white hat” techniques — meaning these approaches are acceptable by Google and related search engines without breaking their terms of service. Calculated plans are designed for each client. “Customization is the key, everyone’s business and website is unique and it’s important for us to understand how to fit their needs for their market. One size does not fit all in SEO.” adds Drake.
With this kind of experience, Drake can not only maximize your business’ exposure on search engines, he can help manage online reputations and reviews.
Get Engaged
Hayden says the Glendale Cherry Creek Chronicle’s partnership with JSD Digital offers a second level of enhancement for business’ online presence and that’s video. “We live in a visual world, consumers are bombarded by thousands of ads daily. If you can’t stand out, you won’t be remembered.” Research shows videos are twice as likely to get views than still pictures or text alone. But many small business owners don’t have the time or ability to put together professional videos.
Jennifer Jordon, who oversees video production at JSD Digital explains, “That’s where we come in. Our passion is exploring how to make your brand shine on a visual platform.”
Jordon has over 10 years experience producing television and commercial content. “Seeing the control of the advertisers for prime-time programming inspired me to do something different with the skillsets I had cultivated directing and producing various productions.” Jordon further explains that small businesses need more r
Award-Winning Expertise: Behind the scenes with JSD’s Jennifer Jordon on location with HGTV’s The Treehouse Guys.
esources than ever to compete with large brands. Having a memorable video or collection of still photography can be an invaluable resource. “At JSD Digital, we offer many tiers of production services,” she says. “Getting creative with a budget and collaborating is my favorite part. Memorable commercial content can give any business the lead they are looking for to get ahead of the competition.”
Jordon points out the videos can also be posted on a company’s Facebook page, Twitter account, YouTube, and she works with companies to make the most of their digital assets.
If you have considered SEO or are curious about the potential, JSD Digital offers free consultations and website evaluations.
For more information, contact Glendale Cherry Creek Chronicle Marketing Director Julie Hayden at julie@glendalecherrycreek.com or 303-359-8366.