Annual Beer & Brunch hosted by Boston Beer Company on October 11, 2024
By Mark Smiley, Jeff Stiglic, and Mike Turk
Boston Beer’s annual Great American Beer Festival Beer & Brunch event was held on Friday, October 11, 2024 at West of Surrender. The annual media brunch featured the introduction of Samuel Adams’ American Light as well as pouring familiar favorites such as Oktoberfest. Dogfish Head, a part of the Boston Beer portfolio also had their popular beers on hand including the 60-minute IPA.
Jim Koch, founder of Samuel Adams and Sam Calagione, founder of Dogfish Head Brewery addressed the capacity crowd on a beautiful Friday morning. They talked about the history of the Great American Beer Festival as well as talking about the future of the craft beer industry.
Samuel Adams, which is always looking for ways to innovate and provide what customers seek introduced the launch of Samuel Adams American Light. This light craft lager is a crisp, refreshing, great-tasting, easy-to-drink beer perfect for everyday drinking occasions. Koch likens it to a Miller Lite or Coors Light but with more flavor. 
The brewers behind Samuel Adams spent countless hours perfecting the American Light recipe. With an ABV of 4.2% and 115 calories, Samuel Adams American Light is made with all American ingredients and is designed to be an easy-drinking beer that doesn’t compromise on flavor.
“We know beer lovers are seeking lighter, easier-to-drink options that they can enjoy throughout the day – whether it’s at the beach, at a friend’s party, or at a happy hour,” says Lauren Price, head of brand at Samuel Adams. “For those times they want to ‘upgrade’ those occasions with a great-tasting light beer, American Light is the answer.”
Samuel Adams American Light will initially be available in 12 oz. can six-packs, 12-packs, with national distribution expected in March 2025.
Dogfish Head also had Covered in Nuggs, an IPA that was introduced back in 2018 and is now available on a national scale. With notes of pine and citrus, Covered in Nuggs is an IPA that is delicious, with a sturdy base of Golden Promise malt. They piled on the Citra, Simcoe, Amarillo and Centennial hops.
For more information about Samuel Adams American Light and where to find it, please visit samueladams.com or follow @SamuelAdamsBeer on social media. For more on Dogfish Head, visit www.dogfish.com.
