by Mark Smiley
On July 23, Bonnie Brae Ice Cream will celebrate its 30th Anniversary under the same ownership and in the same building as when it first opened. Co-owner Ken Simon estimates they have scooped 8,250,000 scoops of ice cream in 30 years. Not to mention 35,000 ice cream cakes. Simon also indicates that Bonnie Brae Ice Cream is the oldest ice cream parlor under continuous ownership in Denver.
The land that Bonnie Brae Ice Cream sits on has been in Ken Simon’s family for over 70 years. In fact, before it was Bonnie Brae, it was a Dolly Madison for decades. Dolly Madison moved into the space in 1945 and finally vacated in 1986 due to dwindling business. “As tastes changed, Dolly Madison didn’t change with them,” said Simon. “At one point in time, they [Dolly Madison] had 30 stores around the city.”
When Dolly Madison moved out, Ken and his wife Judy were faced with the decision of leasing the space to another tenant or trying their hand at opening their own ice cream shop. Ken and Judy asked Bob and Cindy Pailet, whom they met in 1975 and had real estate investments with, if they would like to join as 50/50 partn
ers in the business. They agreed and the decision was made.
Judy Simon has made ice cream since she was a little girl. The two couples decided to delve into the ice cream business and took two months to renovate the space. They installed new electrical but kept the old floor and some of the old-fashioned signs you see today.
Judy took a class at Utah St. to learn how to modify her recipes for mass consumption. Her mom helped her make the ice cream in the early days making it truly a family affair. Richard Brown came on board in 1988 and after six years of assisting, he took over as head ice cream maker, a positon he holds today.
After making ice cream every day for eight years, Judy now comes in a few times per week to check on the recipes. In fact, all four owners try each batch before it is sold to the public. They also have fun coming up with recipe ideas. A new flavor is introduced every two months. In fact, some recipe ideas came from trips to Italy and France, as well as competing parlors in Colorado.
All told, Bonnie Brae Ice Cream has 130 flavors in its arsenal. Flavors rotate daily
but customers can expect 30 flavors of ice cream, two yogurts, one sorbet, and one sherbet on any given day. Sometimes, flavors are retired, but if demand from customers is high enough, they will bring a flavor back.
The most popular flavors which are always in the rotation are Capuccino Crunch, Triple Dip Chocolate, Peppermint, Vanilla, and Chocolate.
The days in the summer are hopping, as they are at many ice cream stores in Denver. It takes a lot to serve that many customers all summer and all year long. “We buy one thousand pounds of chocolate at a time and two thousand pounds of waffle cone mix,” said Simon. The ingredients are specially made for Bonnie Brae Ice Cream as well. “From day one, we decided to sell premium products,” said Simon. “We have continued to do so for 30 years.”
Aside from the massive amounts of ice cream they have produced and sold through the years, Bonnie Brae Ice Cream has employed over 550 people spanning three decades. In fact, some of the employees are second generation. Many have gone on to successful careers. And, there have even been two marriages of employees who met while working at Bonnie Brae.
Perhaps one of the most notable success stories comes from Joe Hencmann, one employee who started working at the store when he was 15. He worked through college and then on weekends until he turned 40 years of age. Last year, he and his wife started their own successful ice cream parlor in Sonoma, near San Francisco.
The ice cream business is competitive just like any other industry but Bonnie Brae has very good relationships with competing parlors, including Denver staples Liks and Little Man. Ken Simon is a fifth generation Coloradan. His great-great-grandfather came from Germany and was one of the early settlers who eventually opened a wholesale liquor distribution business in Pueblo.
Simon’s grandfather opened up a soda fountain distribution business in the early 1900s called Grauman Soda Fountain Company. There is still at least one operational in Lyons, Colorado today, Lyons Soda Fountain. So, Simon knows everyone in town and is almost universally liked.
One thing is for sure, Bonnie Brae Ice Cream will continue to provide what their customers expect and want. They do not plan to suffer the same fate as Dolly Madison did in 1986. They are focused on continuing to deliver premium products to their loyal customer base and evolve with the times.
Bonnie Brae Ice Cream is located at 799 S. University Blvd. in Denver. They are open Sunday to Thursday 11 a.m. to 10:30 p.m. and Friday and Saturday, 11 a.m. to 11 p.m. Visit their website at www.bonniebraeicecream.com.