New Lobby Referred To As The 16th Street Mall Living Room
Bar Bar: The 16th Street Commons Coffee Bar Bar transitions guests from day (coffee) to night (cocktails) with food and beverage options that are locally sourced. It sits in the center of the redesigned lobby at the Sheraton Denver Downtown.
by Mark Smiley
The Sheraton Denver Downtown completed a full-scale renovation of its guest rooms, lobby, public and meeting spaces as part of Sheraton’s worldwide transformation of its guest experience vision. Only one other hotel in North America (Sheraton Phoenix) was commissioned for such a renovation. The conceptual phase started in 2013 and continued through 2016 when Marriott International purchased Starwood Hotels & Resorts Worldwide for $13 billion. The concept became a reality in February 2021.
“We are honored to be one of the first hotels to bring the new Sheraton brand to life in the heart of Denver,” said Tony Dunn, General Manager for the Sheraton Denver Downtown. “The renovation will serve to highlight what is already incredible about the local Denver community — and bring the best of the Sheraton brand to downtown. As travel starts to resume, these changes will strengthen Denver’s position as a global gathering place for groups, conventions, guests and locals alike, and will act as a public square for our growing, evolving city.”
The Sheraton was one of the first original town centers in the United States and one of the towers was built in 1959 and was a Hilton Hotel. It was designed by I. M. Pei who is most famous for designing the Louvre Pyramid which sits at the entrance of the Louvre Museum in Paris. In fact, the new fireplace in the lobby nods to Pei’s original tower design, featuring a plaster imprint of the historic ceiling tiles that remain on the tower’s second level.
Media Wall: The 16th Street Commons Sitting Room provides a central gathering area in the lobby bringing the community together with soft seating and a media wall to catch all the big games.
Sheraton Denver Downtown includes Sheraton’s new signature key elements that aim to create an environment where guests can feel comfortable and at ease, whether working, meeting or relaxing. “We want locals to feel like guests and guests to feel like locals,” said Tracy Blair, Director of Sales and Marketing, Sheraton Denver Downtown. “The locals are definitely invited in and if you’re a guest, we want you to experience local flavors. We want you to know you are in Denver.”
The completion of this $80 million hotel renovation changed the face of the hotel and Denver’s iconic 16th Street Mall. Sheraton Denver Downtown has long been a familiar anchor in Downtown Denver, serving as the largest meetings/events hotel in the city. Today, this transformation is officially complete, with all aspects of the hotel updated and refreshed–including a new arrival experience, 133,000 square feet of renovated meeting space and 1,236 newly redesigned guest rooms and 138 suites as well as a new culinary and beverage experience.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life,” said Amanda Nichols, Senior Director and Global Brand Leader of Sheraton Hotels. “Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton at Sheraton Denver Downtown.”
A Modern-Day “Public Square”
At the heart of the new experience at Sheraton Denver Downtown is the lobby. This has been re-imagined as the “Public Square” of the hotel called the 16th Street Commons; an open space that invites people to join together or be alone amongst others.
Sheraton Denver Downtown features all the signature elements of the new brand vision. This includes the Community Table, a purpose-built workspace that anchors the hotel’s lobby and allows guests to work, eat and drink. Following Sheraton’s philosophy to embrace both form and function, these tables are custom designed with amenities to keep guests productive, including built-in lighting, outlets and wireless charging stations.
The Studios, flexible gathering spaces available to book whenever a guest needs it, is in a less formal setting. Built on elevated platforms and enclosed with glass, the tech-enabled Studios allow guests privacy and focus for everything from small group meetings to private dining experiences. Soundproof booths are also placed around the lobby, ideal for a phone call to connect privately with friends, family or colleagues.
Sheraton Denver Downtown’s new food and beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, the 16th Street Commons Coffee Bar Bar is a central pillar of the new Sheraton vision, transitioning guests from day to night with food and beverage options that are locally sourced. “It’s really the focal point now for the lobby,” said Blair. “The food and beverage is pulled out from the corners and walls and it is placed as a focal point of the community. We feel we are the living room of the 16th Street Mall.”
Guest Rooms
Remodeled Rooms: All of the guest rooms, including king accommodations (pictured) have been newly remodeled.
The new guest rooms, which were torn down to the studs during renovation, feature a bright, well-lit space with warm, residential appeal, comprised of soft finishes and light wood tones accentuated with black metal accents. The rooms have new tools for productivity, such as a height-adjustable worktable, integrated power and charging and layered lighting; while still retaining some of the classic Sheraton signature amenities, including the Sheraton Sleep Experience platform bed. The guest bathroom has also been completely redesigned with new and modern walk-in showers.
Sheraton Denver Downtown is following all of Marriott International’s Commitment to Clean protocols, created in partnership with leading experts in food and water safety, hygiene and infection prevention, and hotel operations. These protocols include mandated mask-wearing for all guests and associates within the hotel, and the use of electrostatic sprayers and disinfectants recommended by the Centers for Disease Control and Prevention and World Health Organization to sanitize surfaces throughout the hotel.
For more information on the Sheraton Denver Downtown, visit www.marriott.com/dends.