The renovation brings the hotel in line with the future vision for Sheraton Hotels that is being rolled out at properties around the world.
by Mark Smiley
Unveiling Becomes Official: Mayor Michael Hancock cuts the ribbon to unveil the $80 Million renovation to the Sheraton Denver Downtown. From left to right: Rachel Benedick, Executive Vice President, Convention Sales & Services at VISIT DENVER; Tony Dunn, General Manager of Sheraton Denver Downtown; Mayor Michael Hancock; Steve Arnold, Principal at Sea Hospitality; J.J. Ament, CEO of Denver Metro Chamber. Photo by Photography G, Inc.
On September 16, 2021, the Sheraton Denver Downtown Hotel revealed a full-scale renovation of its guest rooms, lobby, public and meeting spaces as part of Sheraton’s worldwide transformation of its guest experience vision. Drawing on its roots as a community hub for locals and guests at flagship locations globally, the new approach for Sheraton creates an intuitive and holistic experience with places to connect and be productive.
“With the Sheraton and the 16th Street Mall, and some other major investments we’re making, we’re gonna fight like hell to make this a place people want to come to and feel safe and enjoy themselves,” said Mayor Michael Hancock, who attended the reopening event. “Denver is proud of its vibrant downtown. And we may have slipped a little bit with some of the challenges we face, but we never give up in the game of being a destination.”
The completion of this $80 million hotel renovation changes the face of the hotel and Denver’s iconic 16th Street Mall. The city of Denver will begin its $150 million renovation of the 16th Street Mall in the next few months. The goal is to make the corridor more walkable and give more outdoor space to businesses that line the street.
Sheraton Denver Downtown Hotel has long been a familiar anchor in Downtown Denver, serving as the largest meetings/ events hotel in the City with roots deep in the local Denver community. The transformation journey is now officially complete, with all aspects of the hotel updated and refreshed — including a new arrival experience, 133,000 square feet of renovated meeting space, and 1,238 newly redesigned guest rooms and 138 suites, as well as a new culinary and beverage experience. Sheraton Denver Downtown Hotel is among the first in the country to undergo the larger brand revitalization that will ultimately transform all future Sheraton hotels.
“We are honored to be one of the first hotels to bring the new Sheraton brand to life in the heart of Denver,” said Tony Dunn, General Manager for the Sheraton Denver Downtown Hotel. “The renovation will serve to highlight what is already incredible about the local Denver community — and bring the best of the Sheraton brand to downtown. As travel starts to resume, these changes will strengthen Denver’s position as a global gathering place for groups, conventions, guests, and locals alike, and will act as a public square for our growing, evolving city.”
The renovation was completed in a phased approach over the last two years. The transformation of Sheraton Denver Downtown Hotel is part of a global project currently being undertaken by Sheraton Hotels & Resorts to bring all of its properties in line with the new vision for the brand, which was first unveiled at the NYU Hospitality Conference in 2018.
For more information, follow the Sheraton Downtown Denver Hotel on social media on Facebook, www.facebook.com/ SheratonDenverDowntown; Twitter, twit ter.com/sheratondendtwn; and Instagram, www.instagram.com/sheratondenver downtown. Visit their website at www. marriott.com/dends.