New and emerging brands like Bravazzi added to the mix at Seltzerland. Photo by Jessica Hughes
Despite current rises in COVID-19 cases over the summer and numerous festivals canceled in 2021, large events like Seltzerland, still forged ahead by reinventing themselves in these uncertain times. Last month Denver hosted the popular Seltzerland, the nationally touring hard seltzer festival, at Overland Golf Course, marking its second year in the Mile High city.
Due to COVID-19 restrictions in 2020, the entire event had to be completely reimagined to avoid being cancelled. Originally the event was designed to be held indoors but with COVID, Kate Levenstien, the CEO and founder of Cannonball Productions, decided to host the event on a golf course instead.
Moving Seltzerland to the greens changed the structure of the event and made it safe for everyone to attend during the pandemic. Tee time sign ups were introduced (timed entries), while attendees walked the course with their group stopping by each tasting booth along the way. Sampling routes are designed as a one-way road to keep everyone socially distanced.
Following a successful launch in 2020, Seltzerland began a nationwide 25 city tour in March 2021 at golf courses in Scottsdale, Tampa, Atlanta, Nashville, Austin, Charlotte, Chicago, Minneapolis and more.
With the rise in hard seltzers over the years, there seemed to be a space for another “beer fest” only with hard seltzers. As an ode to bubbles and seltzers, Levenstien says “we created Seltzerland to give hard seltzer fans the opportunity to sample new flavors in the most fun way possible. With one-of-a-kind activations, brand new s
Colorado-based breweries, like Oskar Blues, handed out tastings of their hard seltzer line, Wild Basin. Photo by Jessica Hughes
eltzer varieties and beautiful golf courses, Seltzerland is a can’t miss experience.”
Cannonball Production
s also produces the ever popular Bacon and Beer Classic that has made its way to Denver for the past five years, along with other festivals such as Taco Takeover and Whiskey Feast.
Even tequila brands, like Jose Cuervo, made their mark with an elaborate booth and a mixology station. Photo by Jessica Hughes
At Seltzerland, attendees enjoyed a fun day on the green while leisurely walking around the golf course sampling from over 100 hard seltzer flavors, no golfing required. Brands large and small participated including White Claw, Mike’s Hard Lemonade Seltzer, Vizzy and Playamar (Jose Cuervo Seltzer), plus a few from Colorado; Wild Basin from Oskar Blues and Spiked Snowmelt by Upslope Brewing.
Perfectly distanced booths were spread out along the course, where attendees could taste their favorite seltzers and discover new ones with over 20 brands present. Entertainment came in the form of lawn games such as bocce ball and golf ladder. Some brands even provided Seltzer swag and Instagram-worthy booths.
Sad you missed it this year? Well, Seltzerland plans to return to Denver in 2022 with the same structure and the same fun experience it had this year.
To learn more about the 2022 event, visit www.seltzerland.com.
Facebook: https://www.facebook.com/seltzerland/ Instagram: @seltzer_land