by Mark Smiley
The original Immersive Van Gogh exhibit launched on time and without delay on September 30, 2021, in Denver. The immersive exhibit highlights 400 of Van Gogh’s most famous paintings. It is housed at Lighthouse Denver at 3900 Elati Street, located in the former Regency Hotel, just west of the River North Art District (adjacent to I-25).
The Original Immersive Van Gogh Exhibit was designed by Massimiliano Siccardi and opened in Paris, where it attracted 2 million visitors. The exhibit merges video, animation, and other technology to offer something completely different than visiting a traditional art show.
The iconic Regency hotel plays host to this exhibit and provides guests with a new way to experience one of the world’s most iconic post-impressionist artists. “It’s truly a unique piece of art,” said Lighthouse Immersive Producer Corey Ross. “It ties together several things into what I see as a new genre. On one hand you have the art of Van Gogh on display. You also have an animated film. And then we have the experiential element of it. The public gets to walk through and choose their own experience.”
Rising to blockbuster status with over 2 million tickets sold, Immersive Van Gogh is proving to be one of the hottest shows sold-out in Toronto, Chicago, San Francisco, Los Angeles, and New York. With extended runs now available, audiences will have the opportunity to step into this historic space that has been transformed with Van Gogh’s paintbrush in a swirl of color, brought to life with over 90,000,000 pixels of animation spanning over 500,000 cubic feet of projection with 100 projectors.
Emmy Award-winning and Tony Award-nominated designer David Korins, known for his set designs, featured in numerous Broadway hits including Hamilton and Dear Evan Hansen, serves as the Creative Director for the Denver installation. Korins, who also served as Creative Director for the recently opened New York City exhibit, will design unique and experiential elements to transform Lighthouse Denver into a truly one-of-a-kind venue, crafting an experience unique to Denver.
“We have been delighted to see the way Immersive Van Gogh has been embraced by the city and people of Denver,” said Ross. One of every three residents of Denver has purchased a ticket making it a hot ticket in town.
“We’ve created a unique and enthralling production where Denver residents and visitors alike can quite literally surround themselves with the work of Vincent van Gogh, one of the greatest artists who ever lived,” added Producer Svetlana Dvoretsky.
“We all know that Van Gogh struggled with mental illness,” said Ross. “With depression, with isolation, with loneliness. I think coming out of the pandemic, more than ever, the public can relate to some of what he experienced, particularly the isolation and loneliness. Yet, here we are 130 years after he passed away [he committed suicide at age 37 in 1890], his pieces are known, are still beautiful to us, are colorful and uplifting, and most of all they transcend the difficult experience that he had. That transcendence, to me, is very cathartic to the public.”
Tickets start at $39.99 and the exhibit will run until at least February 6, 2022. For more information about Immersive Van Gogh, visit www.denvervangogh.com.