by Kurt Woock
Writer for and on behalf of the City of Glendale
The Denver Metro area is undoubtedly in the midst of a major growth spurt. Economic indicators back up what countless construction sites suggest: People want to do business here. According to a market report produced by Colliers International, nearly 500,000 square feet of office space went online during the second quarter of 2015, and developers broke ground on 1.1 million square feet of new office space, bringing the total commercial space under construction to about 3.3 million square feet.
Despite all the added space, the overall vacancy rate in the metro area has fallen for at least four consecutive quarters. Leading this growth has been the southeast suburbs, which was accountable for about 70 percent of the absorbed sublease space. Glendale’s ideal location and its long tradition of being a business-friendly city bodes well for the future. And businesses like the Hyatt Place don’t just have a front-row seat — they are the ones on the field, making this happen.
The Hyatt Place saw this coming. Before Denver’s boom truly took off, it began a $10 million renovation of the building it currently occupies near the intersection of Colorado and Mississippi. Keeley Bogenschutz, the Hyatt Place’s director of sales, said the new building represents a new approach for the modern traveler, foregoing the old “full-service” hotel model to a “flex service” hotel.
Despite the designation change, the Hyatt Place has made a name for itself precisely because of the extra services it provides to all guests. It offers complimentary wi-fi, breakfast, and parking. No extra charges or confusing protocols to go through. Bogenschutz said Hyatt is especially adamant that Internet at its locations should be free. Food is available 24/7, and a coffee-and-cocktail lounge keeps guests going day and night. Essentially, the Hyatt Place takes care of its guests by making it effortless for today’s traveler to get all the details he or she needs. It’s working, as Bogenschutz said the Hyatt Place concept has led to new locations popping up all over the country.
The Hyatt Place’s partnership with the Glendale Raptors is just another example of its forward-thinking approach to business. It demonstrates both its commitment to the community around it and the hab
it of getting in on the ground floor of growth opportunities. Bogenschutz calls the partnership a “no-brainer.” The two organizations also have the benefit of calling each other neighbors: Infinity Park is only a block away from the Hyatt Place.
As Infinity Park is a destination for teams and fans traveling from all over the country and world, it’s the perfect spot for spreading the word about the Hyatt Place. During major events, such as the annual RugbyTown 7s Tournament, the Hyatt Place probably holds more rugby players and fans than any other Glendale location outside Infinity Park itself. And, when travelers come to Glendale and ask the front desk for a recommendation of something to do, one of the first responses is always, “go to a Raptors game!”
Bogenschutz adds that rugby’s future in the United States is compelling, giving it a high potential of being a beneficial partnership for years to come. “It’s a growing sport — it really gives us the opportunity to put Glendale on a global stage. It’s great to be getting into it now and being able to watch it grow.”
Both have the advantage of being located in Glendale. Bogenschutz said that the city is “business oriented,” which was a major reason they decided to make such a significant investment in it. Its central point between downtown Denver and the Denver Tech Center makes it an ideal spot to stay for those doing business anywhere in the region. The Hyatt Place’s 3,000 square feet of meeting space, A/V capabilities, food-and-beverage service, and Glendale’s myriad dining opportunities make Glendale a popular site for meetings. Nearby residential areas, along with the entertainment options of Cherry Creek, make it a go-to spot for people visiting family.
The future looks bright for both organizations. “We’re living in an exciting time for Glendale, this area in particular,” Bogenschutz said. The development of new com-
mercial spaces, in addition to the investments existing businesses make as they grow, bolster the area. In particular, Bogenschutz is looking forward to the construction of Glendale 180, an entertainment complex that will become a regional destination, attracting thousands of people every night.
In a sense, places like the Hyatt Place are ambassadors for Glendale as they serve as the gateway to the area for travelers. “More and more, guests are looking for local experiences,” Bogenschutz said. “We help direct them to having a good time by recommending local business.” The opportunities to give exposure to the area will only increase over time. Because, as Bogenschutz said, “The City of Glendale is becoming its own destination.”