by Glen Richardson
Visual Content: JSD’s Jennifer Jordon behind the scenes at LAX producing compelling visual content that connects with customers.
They say a picture is worth a thousand words. And in today’s online world, video can be worth thousands of views and that means more clicks to a business’s website, more likes, more shares and more positive connections with potential customers. Across the board, tech research shows that video content is crucial. Video posts are twice as likely to get views as still pictures. And one media company estimates videos are shared a thousand times more than a simple text post.
Julie Hayden, Marketing Director for the Glendale Cherry Creek Chronicle says, “Business owners know how important it is to have an Internet and social media presence. But for almost any business, providing new and compelling video content is a challenge.”
That’s why the Glendale Cherry Creek Chronicle is launching a partnership with JSD Digital, a video production and SEO (search engine optimization) company.
Jennifer Jordon oversees JSD Digital’s video production. Jordon says, “I discovered my passion for storytelling through the visual platform of cinematography in college.” She started out transcribing video tapes (back when footage was actually shot on tapes) and quickly moved up the ladder to an associate producer on an HGTV program.
She was promoted to field producer and director and has worked with networks like HGTV, Travel Channel, VH1 and many others. “I’ve braved grizzly bears while producing programs in Alaska, marveled at magnificent sunrises working on water park episodes in Costa Rica and been amazed at the engineering and zipline feats performed by the teams from DIY Network’s The Treehouse Guys.” Her many commercial business projects include a multi-year campaign on the renovations at LAX, Los Angeles World Airport. Hayden says, “Jennifer is uniquely qualified to handle whatever visual scope a business desires, from one camera shoots to multi camera produc
Expertise Gets Results: JSD’s Jennifer Jordon on location with reality TV series in Homer, Alaska.
tions including drones.”
Jordon adds, “Our productions range in scale from a “one-person band” operation where I do all of the preproduction, film all the components in the field while producing and directing and then edit everything in house. For clients looking for a higher cinematic value, I build teams of freelancers whose expertise complements each other. Both result in a dynamic and impactful finished product. We can achieve a lot with whatever budget a client has to work with.”
Because of her experience with large-scale productions, Jordon notes she’s seen big corporations out compete everyone else. “My goal is to give small businesses the marketing tools they need to compete with the bigger guys by making the right impression on their potential clients and customers.”
Jordon explains the Internet is both a blessing and a challenge for small businesses. “With the nature of social media like Facebook, YouTube, Instagram and Twitter you don’t need network television advertising to get your commercial or video posting to y
SEO Maximizes Exposure: Seth Drake with JSD Digital utilizes SEO strategies to maximize internet search results.
our demographic. But you do still need a quality visual product and many businesses don’t have the time or the expertise to use the Internet to their full advantage. Video content can help make a great, lasting impression if you make the right impact and really captivate your viewers.”
Hayden points out, “We’re not talking about traditional commercials.” Jordon adds, “At JSD Digital, we meet with the business owner, talk about their brand and what message they want to convey. Our goal is to create visually compelling video and still pictures that spark a positive emotional connection with potential customers. We provide two to three minute clips or longer for use on websites or Facebook but also shorter ‘sizzle’ pieces for social media like Twitter. Our packages focus on maximizing the results with whatever budget the business has to work with.”
Customer Satisfaction
One of JSD Digital’s video partnerships is with Delastudio.photos. Owner Ariane Delafosse Uhll offers a unique brand where she photographs people doing whatever they are passionate about. She contacted JSD Digital because she wanted videos to show customers just what they could expect in a session with her. “I wanted to convey how fun it is, how our team of hair and makeup experts will make them look their best. I wanted a video that walked them through the process.”
Delafosse Uhll says JSD Digital exceeded her expectations. “Jennifer was totally professional and also excited and interested in my business. She worked wonders within my budget and the final product was amazing. She was able to produce something beautiful in a short period of time that perfectly captured my vision and what I wanted to convey.” Delafosse Uhll adds the investment was worth it. “Having a beautiful, professional video really helps set my business apart and sends the message that I am a high quality, successful business.”
Jordon says, ‘Seeing a business owner light up when they watch the commercial video I have created is my favorite moment. Knowing they will have something that makes them proud and will truly bring in new customers and build trust when a potential client visits their website is huge.”
SEO Maximizes Exposure
Creating compelling visuals is the first step to help businesses get noticed. JSD Digital’s SEO component provides the second step to make sure they keep getting noticed. Owner Seth Drake explains JSD Digital uses industry-leading tactics to first check and amend your site to make sure the architecture and design of the pages are recognized as relevant to your industry. He says, “This helps search engines understand your business and therefore rank them accordingly.” From reputation management to the discovery process behind keyword analysis, JSD Digital harnesses all avenues within SEO.
If you have considered maximizing your business’s potential through visual content or are curious about SEO potential, JSD Digital offers free consultation and website evaluations.
For more information, contact Glendale Cherry Creek Chronicle Marketing Director Julie Hayden at julie@glendalecherrycreek .com or 303-359-8366.