By Jessica Hughes
120 yogis attend the first guided yoga class at the UCHealth Health and Welleness Zone. Photo provided by Outside.
Lord Huron closed out the second Outside Festival and Summit in Denver. Photo by Jessica Hughes
Austin has South by Southwest — now Denver has the Outside Festival and Summit. Any lingering doubt that Colorado is the epicenter of the outdoor industry was put to rest last month, as the Outside Festival and Summit returned to downtown Denver, doubling both its attendance and presence.
Founded by Outside Interactive Inc. and presented by Capital One and REI Co-op, the Outside Festival and Summit exceeded expectations with 35,000 attendees over the weekend — far surpassing the anticipated 25,000 and nearly doubling last year’s debut turnout. The event didn’t just grow in attendance; it also expanded its footprint, with the Outside Summit taking place across two locations and offering 11 sessions and two workshops.
This year’s four-day event — two days focused on outdoor industry professionals and two days of public festival programming at Civic Center Park — kicked off with the debut of Outside Ignite, a national startup pitch competition. New to the festival, the competition drew nearly 200 applicants, from which five finalists were selected to pitch live to a panel of five judges. The grand prize, valued at $100,000, was awarded to Carbondale-based Raide Research, while Campfire Ranch took runner-up honors and won the audience-voted People’s Choice Award. “This is the Shark Tank of the outdoors,” said Jessica McGee, Director of Marketing at Outside. “These participating contestants — from hospitality to gear — are helping reshape the industry.”
Following Outside Ignite; the Outside Summit welcomed 900 attendees to 15 sessions featuring 46 speakers. Highlights included insights from Conor Hall of Colorado’s Outdoor Recreation Industry Office; Mary Beth Laughton, president and CEO of REI Co-op; and Netflix co-founder Reed Hastings, who shared his latest vision for Powder Mountain, a project aiming to disrupt the ski industry.
The second Outside Festival doubled in attendance at Civic Center Park. Photo by Jessica Hughes
The Outside Festival took over Civic Center Park on Saturday and Su
nday with a dynamic mix of programming. Industry icons like Alex Honnold headlined presentations, while 500 climbers scaled The North Face climbing wall and over 100 walkers joined Diana Nyad and Bonnie Stoll for the EverWalk session on Sunday.
Attendees also heard “Tales from the Trails” from seasoned backpackers, sharing stories from their outdoor journeys. Between sessions, a standout lineup of 12 musical acts kept the energy high, with headliners including Trampled by Turtles, Sylvan Esso, and Lord Huron. New this year was the UCHealth Health and Wellness Zone, where 120 yogis greeted the day with sunrise salutations, and the Ultimate Basecamp where industry professionals and athletes engaged audiences in inspiring conversations about adventure and the outdoors.
“This year’s Outside Festival and Summit proves that we’re building something much bigger than an event… we’re fostering deeper connections and bringing the outdoor community together,” said Robin Thurston, CEO of Outside Interactive. “The Outside Summit rethinks the traditional outdoor trade show model and brings leaders in the industry together to discuss new ideas, successes, and challenges that top outdoor businesses are facing today. The Outside Festival is where we see huge potential for more engagements at t
he event, continuing to celebrate outdoor culture and attract fans of music, film, wellness, and adventure. We hope to keep growing this event and adding value for years to come.”
The timing of the Outside Festival feels especially significant, as Colorado’s position as a leader in the outdoor industry was called into question following the Outdoor Retailer trade show’s 2022 departure from Denver back to it roots in Salt Lake City. But with Outside Inc. relocating its headquarters from Santa Fe to Boulder, the company has forged a strong partnership with the state — paving the way for the creation of this new, uniquely Colorado event, says McGee.
Denver responded to the moment, launching a festival that not only attracts industry professionals but also directly engages outdoor enthusiasts, bridging a gap that hadn’t been crossed before.
“Outside brings a South by Southwest approach to the outdoor space,” says McGee. “We’re not trying to be another expo,” McGee adds. “We want people to come for the connections, the conversations, and the fun. Brands benefit, too connecting with both their industry peers and with consumers in one vibrant space.”
For those in the industry, McGee emphasizes the importance of building community and fostering dialogue about where the outdoor world is heading. For consumers, the mission is simple: get people outside. That’s why the festival is free for kids 12 and under — to make it as accessible as possible and inspire the next generation of outdoor lovers. “It’s all about kicking off the summer season and getting people excited about the outdoor lifestyle.”
With plans already underway for a third year — scheduled for the weekend after Memorial Day — the Outside Festival is quickly establishing itself as the unofficial launch of summer. “We’re committed to growing this event year after year,” says McGee. “The goal is to keep the momentum going and build the go-to gathering place for the entire outdoor community — professionals and consumers alike.”
