by Jessica Hughes
Cherry Creek Shopping Center now charges employees to park in its garages.
Employees and customers now both must pay to park in the Cherry Creek West Deck garage.
Cherry Creek Shopping Center employs over 3,000 people.
The Cherry Creek Shopping Center now requires employees to pay to park when clocking in for work, a change that has sparked confusion and frustration among workers. As of April 1, 2025, employees now must pay $20 per month if paid online or $25 per month if paid in person. Prior to this change, employees paid a one-time $30 refundable deposit to park.
When news broke out about this change, Michael Wilson, the Cherry Creek Shopping Center General Manager, said this had been in the plans since the mall first announced paid parking for customers in 2017, which received a similar response from mall patrons.
“Free parking for our tenant employees was always intended to be a short-term benefit that we offered when we originally implemented our paid parking program,” Wilson said. If this had always been in “the works,” why was it announced eight years later? A question Wilson did not specifically answer.
In 2017, the announcement of paid parking for customers was framed as a benefit that would ensure mall patrons had a spot to park by preventing non-shoppers taking up spots in the garage and parking lots. In fact, a Denverite article published in 2017, stated that the “roughly 3,500 people who work within the shopping center won’t be expected to pay for parking, the mall previously said in a statement.”
There was even reassurance that “fees are expected to be waived for the Cherry Creek Fresh Markets, Cherry Creek Arts Festival, Cherry Creek Sneak, and other community events,” which is also not the case anymore.
Employees are outraged both with the change and the timing of its announcement. “I don’t drive to work, so I don’t have to worry about it, but I still think it’s a crummy thing to do,” says a current employee at the Warby Parker store. “Everyone at this location thinks it’s stupid and is a cash grab from the mall by exploiting its employees. They’re basically pricing out people who want to work here. It’s a raw deal on all sides.”
But in a city where you pay to park almost anywhere you go, this doesn’t seem too far out of left field. “Free tenant parking is not a benefit widely offered at other businesses in the Cherry Creek neighborhood other than for those retailers who choose to pay for their employees’ parking, many of those spaces are significantly more per month.”
Cherry Creek Shopping Center.
He’s correct. Christina Lewis, a full-time salaried employee at Brillant Earth located in Cherry Creek North, pays $140 a month to park in the Clayton Lane West Garage, adjacent to Whole Foods. And with monthly parking rates at the Fillmore Plaza Garage even higher, at $170 a month, $20 a month doesn’t seem like much. But for both the mall employees who are part time high school and college students and the Simon Property Group who owns the mall, the monthly fee adds up.
With roughly 3,000 employees working at the mall, this new fee could generate around $900,000 per year (assuming each employee paid the full monthly fee of $25), a significant amount that plays out well for Simon Property Group, but not its workers.
“It’s $240 a year just to come to work. That sucks,” says the employee at Warby Parker. They say some stores are paying for employee parking. “Particularly billion-dollar corporate stores like Sephora. But some either don’t have the money to pay for their employees or are greedy themselves and refuse to.”
Employees also haven’t heard of any plans about how the additional money might be used. “There’s nothing we see that money going toward. No mall security, no nicer facilities, no fixes when we need them,” says the Warby Parker employee. When asked if there were any plans for improvement with additional income, Wilson did not provide any details or insight into this question.
With no planned improvements on the docket and plenty of back peddling about the rationale behind the decision, this new change seems to only hurt employees and benefit the wealthy corporation implementing it.
All photos by Jessica Hughes
