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Samuel Adams Introduces New Light Beer to Compete with the Larger Brands
Annual Beer & Brunch hosted by Boston Beer Company on October 11, 2024
By Mark Smiley, Jeff Stiglic, and Mike Turk
Boston Beer’s annual Great American Beer Festival Beer & Brunch event was held on Friday, October 11, 2024 at West of Surrender. The annual media brunch featured the introduction of Samuel Adams’ American Light as well as pouring familiar favorites such as Oktoberfest. Dogfish Head, a part of the Boston Beer portfolio also had their popular beers on hand including the 60-minute IPA.
Jim Koch, founder of Samuel Adams and Sam Calagione, founder of Dogfish Head Brewery addressed the capacity crowd on a beautiful Friday morning. They talked about the history of the Great American Beer Festival as well as talking about the future of the craft beer industry.
Samuel Adams, which is always looking for ways to innovate and provide what customers seek introduced the launch of Samuel Adams American Light. This light craft lager is a crisp, refreshing, great-tasting, easy-to-drink beer perfect for everyday drinking occasions. Koch likens it to a Miller Lite or Coors Light but with more flavor. 
The brewers behind Samuel Adams spent countless hours perfecting the American Light recipe. With an ABV of 4.2% and 115 calories, Samuel Adams American Light is made with all American ingredients and is designed to be an easy-drinking beer that doesn’t compromise on flavor.
“We know beer lovers are seeking lighter, easier-to-drink options that they can enjoy throughout the day – whether it’s at the beach, at a friend’s party, or at a happy hour,” says Lauren Price, head of brand at Samuel Adams. “For those times they want to ‘upgrade’ those occasions with a great-tasting light beer, American Light is the answer.”
Samuel Adams American Light will initially be available in 12 oz. can six-packs, 12-packs, with national distribution expected in March 2025.
Dogfish Head also had Covered in Nuggs, an IPA that was introduced back in 2018 and is now available on a national scale. With notes of pine and citrus, Covered in Nuggs is an IPA that is delicious, with a sturdy base of Golden Promise malt. They piled on the Citra, Simcoe, Amarillo and Centennial hops.
For more information about Samuel Adams American Light and where to find it, please visit samueladams.com or follow @SamuelAdamsBeer on social media. For more on Dogfish Head, visit www.dogfish.com.
Meghan Trainor: Red Rocks Concert Checks a Bucket List Item Off for 30 Year Old Singer
Photo Credit: Philip Macías
Photo Credit: Philip Macías
By Mark Smiley
Meghan Trainor toured for the first time in eight years and brought her Timeless Tour to Red Rocks Amphitheatre on October 8, 2024. The 30-year-old singer toured with Natasha Bedingfield, Paul Russell, Chris Olsen, and her brother Ryan Trainor to warm up the crowd.
Trainor kicked off the show by appearing atop a hydraulic lift high above the main stage to sing a remixed version of her 2023 single “Mother.” She performed 22 songs in an over 90 minute set. She performed her biggest hits such as Lips Are Movin, Better When I’m Dancin’, Dear Future Husband, and her debut single and number one smash, All About That Bass.
Trainor, who has been writing songs since she was 11 years old last performed in Denver at the Paramount Theater in Denver eight years ago. She repeatedly mentioned how it was nice to perform in Colorado again and especially at Red Rocks which she indicated was a bucket list item for her.
She delivered her songs with a smile on her face, and energetically dancing with her six back up dancers during nearly every song. The show was upbeat and kept the crowd which was a mix of teenage girls, younger kids, and parents toe tapping and singing along.
All in all, people left the amphitheatre happy and satisfied with all of the performers throughout the evening. The Timeless Tour concludes on October 19 in Inglewood, California. For more, visit www.meghan-trainor.com.
