Cherry Creek Valley Businesses Yelping About ‘Yelp’

Cherry Creek Valley Businesses Yelping About ‘Yelp’

by Mark Smiley

Yelp, founded in 2004, is a multinational corporation based in San Francisco that develops, hosts and markets Yelp.com which publishes reviews about local businesses. This crowd sourced review website has an estimated value of over $2.3 billion. This giant company has tactics that some business owners in the Cherry Creek Valley find manipulative and overly aggressive. Their sales techniques and the way reviews are posted under individual businesses have been called into question.

Yelp purportedly pays large sums to be one of the first sites to come up on any Google search of your business and a bad review can be devastating to your business. Last year four persons in California were sued by businesses for negative reviews on Yelp. Denver’s Fox31 News reported that Footprint Floors asserted in court that a negative review in Yelp by a couple in Jefferson County caused the company to lose 167 projects and $625,000 in revenue over an eight-month period and they sued the couple.

Powerful Company

Critics assert that the potential for manipulation of negative and positive reviews is the key to the power, abuse and control that Yelp has.

“Yelp is the largest review company in the world, they’re a powerful company,” said Nick Peret, owner of Summa Media in Denver. “A powerful large company that is pretty much taking that power and to take advantage of the small businesses.”

Yelp relies on posted online reviews and opinions from consumers who have bought product or visited a business such as a restaurant, shop, or local service. The common term from someone who posts multiple reviews is “Yelper.” Yelp is the bulletin board and search engine to find reviews of nearby businesses.

Questionable Reviews Lead To Lawsuits

In general, companies from around the country claim that Yelp favors businesses that advertise with them by highlighting their search results and reviews. Some local business owners say Yelp account executives tried to persuade them to buy ads by offering to make negative reviews disappear. Yelp says it does nothing to manipulate reviews, aside from allowing advertisers to choose one review they would like to feature at the top of the page about their business.

Outspoken Critic: David Sandusky, owner of Idea Chíc in Glendale, indicates Yelp has a reputation among some business owners of manipulating reviews and suggesting businesses pay for advertising on their platform to have those reviews improve.

Advertising packages with Yelp range in price. Some offer free advertising valued at $300 and then a plan of $300 per month after that. Others require an initial investment of $1,200 with a monthly cost of $600. Whatever the cost is, small businesses claim the sales calls to encourage participation are relentless. “Putting it mildly, we are overly contacted by their sales team about advertising,” said David Sandusky, owner of Idea Chíc in Glendale. “The reputation they have had for a long time is manipulating reviews and challenging businesses to pay on the advertising after their promotion ends.”

This manipulation was at the center of a 2010 lawsuit filed by multiple companies and it took four years to reach a decision. The lawsuit essentially alleged that the heavily funded startup runs an “extortion scheme” and has “unscrupulous sales practices” in place to generate revenue, in which the company’s employees call businesses demanding monthly payments in the guise of advertising contracts, in exchange for removing or modifying negative reviews.

Judges tossed this lawsuit in 2014, writing that Yelp’s threats of “economic harm” were, “at most, hard bargaining.” In addition, more than 2,000 complaints about Yelp have also been filed with the Federal Trade Commission, which has scrutinized Yelp’s ad-sales tactics and “recommendation” software, used to highlight reviews deemed the most useful to consumers.

In 2015, the FTC decided to close its inquiry without taking any action. After the decision, Yelp posted this response on their blog: “The FTC looked into our recommendation software, what we say to businesses about it, what our salespeople say about our advertising programs, and how we ensure that our employees are not able to manipulate the ratings and reviews that we display on our platform. After nearly a year of scrutiny, the FTC decided to close its investigation without taking further action. This marked the second time that the FTC had looked at our advertising practices and ended its inquiry without further action.”

Local Businesses Speak Out

But how can this many business owners who have witnessed or been victimized by these tactics all be wrong? Is it simply the sophisticated software that filters out negative reviews for advertisers while at the same time, removes positive reviews for businesses who do not pay for advertising? These cases were first heard eight years ago and the conversation around Yelp’s approach with small businesses is still relevant today. “It’s too big of a mystery and there have been too many complaints to say there isn’t something going on,” said Peret.

One business owner refused to be named for fear of retaliation from Yelp and said: “I got a 5-star review from a gentleman I don’t even know and this person had only ‘Yelped’ twice in his life so they decided that he wasn’t a legitimate Yelper and they removed his 5-star review from my account. Had I paid them, they would have probably left it there. Somebody gave us 1- star that also only Yelped twice in his life and they didn’t take that one off.”

Reviews disappearing is not the only thing called into question. Where the reviews appear on a business’s page is also questioned. Yelp has control of what order the reviews posted appear. “It’s not chronological, it’s however Yelp decides how they’re going to put your reviews on there,” said Hopi Mondale, owner of Salvage Restaurant in Aurora. “And it’s very detrimental to the business because people do rely on social media and other apps to get their opinions on things.”

Sean Kaiser, franchise owner of The Egg and I at Leetsdale and Holly in Denver, took it a step further: “They [Yelp] never came out and said that your strong reviews will be at the top and your bad reviews will be at the bottom. But it was implied.” That was during

Yelp’s courting of The Egg and I to become an advertiser. “I’ve spoken to Yelp about advertising and what the costs were around that and we seriously looked at it and we decided it just wasn’t a good fit for us because of the demographic we appeal to,” said Kaiser.

Advertising With Yelp

Whether advertising with Yelp produces revenue for businesses is difficult to determine. A recent report by Harvard Business School found that restaurants which advertised in Yelp increased their Yelp page views by 25%. Getting directions, browsing the company’s website, and calling the restaurant increased by 18%, 9%, and 13% respectively. However, it was unclear whether it boosted revenues although online reviews increased by 5% which would seem to indicate success. Cherry Creek Valley businesses don’t agree. “I have never once heard one of my prospects or clients say yes, we are getting clients from Yelp advertising,” said Peret.

Peret continued, “My first experience with Yelp was working for a marketing company that worked with small businesses. I would talk to hundreds of small business owners. I would talk to all these people that Yelp would convince to advertise with them because of the nonstop phone calls and it never produced any results. Now you’re spending hundreds of dollars every month on advertising and it’s not producing any kind of return on investment.”

Other business owners echo this sentiment. “I’ve had people in my business development group that have done some advertising with Yelp and really felt like they weren’t getting their value out of the advertising they were putting into it,” said Kaiser. “I know a lot of business owners and I have never heard anything positive from anybody after the free promotion [$300 worth of free advertising], said Sandusky.

Yelp’s Technology Works Well

That is not to say that the technology and the reviews don’t work or help. “As a concept, I think having review sites is beneficial to any business,” said Kaiser.

“Typically, when people are looking at reviews, from the population, what they’re looking at is the same complaints over and over again. That’s when they get turned off to a business.”

The dashboard for a business utilizing the free account is also helpful. After setting up his free account for Idea Chíc, Sandusky saw their first customer walk through the door within days. He is happy with the analytics.

Yelp also stands by its product and defends itself, “The reason millions of people around the world use Yelp every day to find great local businesses is because they trust the content. That’s why we take so many steps to prevent gaming of our system and to protect consumers and business owners alike — and why we would never do anything to jeopardize that trust.”

The “gaming of our system” is what is being called into question. “I’ve heard so many times from so many local business owners that there’s a manipulated review,” said Sandusky. “The business owners that have told me these sorts of stories say that these [posted reviews] aren’t even from their customers so they can’t track where this is coming from which is a challenging situation.” In some instances, competitors post negative reviews which Yelp attempts to filter out.

Yelp has been under scrutiny for nearly a decade. An upcoming documentary film called Billion Dollar Bully about Yelp and its alleged business practices takes an investigative look into accusations that Yelp is “running a mob-like extortion racket against business owners who refuse, or can’t afford to pay-to-play.” The film is directed by Kaylie Milliken and produced by Prost Productions.

The 82-minute film was completed in December 2015 but has only been released to Kickstarter supporters and film industry professionals to determine the best path for distribution. When released, it is sure to stir the conversation even more.

Yelp has been accused of strong arm sales techniques, rigging the way reviews appear, and giving preferential treatment to those who advertise. Thus far, Yelp has done well in the court system. How they do in the court of opinion is another matter.

The A-Train From Hell

The A-Train From Hell

‘Train To The Plane’ Terrorizes Neighborhoods
by Mark Smiley

Hellish Nightmare: The A-Line Train To The Plane was to be RTD’s crowning achievement. Instead, it has become the A-Train from Hell for many citizens.

The A-Line train to Denver International Airport (DIA) was supposed to be an exemplary and shining light for RTD’s Light Rail System. However, Front Range citizens were sold a bill of goods in the 2004 election when they approved a tax increase. Voters envisioned a state-of-the-art rapid transit train going from Union Station to DIA. RTD even gave it its highest moniker, The A-Train. But for many citizens of Denver and surrounding communities, it has become the A-Train from Hell.

It has been causing injuries, driving residents from their homes with its loud horns, and has suffered innumerable malfunctions, causing major delays and having passengers miss flights on a regular basis. In fact, the train was struck by lightning twice in 2017 (May and June). The June, 2017 lightning strike forced 81 passengers to be evacuated and walk along a 50-foot-high bridge after a nearly two-hour delay. The entire 23-mile stretch of the A-Line was shut down for close to six hours. Many potential passengers that were relying on this mode of transportation had to find alternative options to the airport.

The reason RTD chose commuter rail over light rail is the ability to run longer stretches of track with fewer stations, travel at speeds up to 80 mph, and have the capacity to transport more passengers. But, the entire system has been a headache for everyone involved since it was launched.

The original plan called for quiet zones but because of countless problems with the crossing technology and switching and signaling, the Federal Railroad Administration (FRA) forced RTD to deploy human beings at each crossing known as the “flag men.” They are stationed at each of the 11 crossings along the A-Line to monitor each train that goes by and ensure automobiles and pedestrians do not cross the track.

RTD pays each flag man $13 per hour and by the time it is all said and done, the total cost of having them at these intersections may come close to $12 million. The flag men are necessary 24 hours per day because of timing glitches on the grade crossings. Part of the timing issue is that the gates are lowered earlier than needed and stay down up to 20 seconds longer than is federally mandated.

The aforementioned quiet zones allow trains to forgo sounding their horns at crossings as long as certain safety measures such as flashers, sturdier railroad gates, upgraded railroad circuitry and raised medians are in place to protect motorists. Up to this

Déjà vu: Many remember the computerized baggage-handling system at DIA and how it was a disaster causing mass chaos and massive delayed luggage retrieval.

point, the FRA has determined that the crossings do not meet these standards. Therefore, the horns must be blown. And, since it started, residents in neighborhoods, such as Park Hill, Clayton and Stapleton, have heard the horns blow almost 340,000 times.

“The Elyria-Swansea and Globeville neighborhoods of Denver have been treated like garbage for generations,” said former Denver City Councilman Ed Thomas. “They have been treated this way for two reasons. Elected officials believe that people that live in those neighborhoods do not matter and they themselves do not live there so they don’t have to live with their decisions.”

This issue has plagued the train since its inception in April 2016. Notwithstanding the fact, that after one year of these glitches which continue to cause delays and scheduling snafus, RTD claims they had solved the problem. Federal regulators signed off on and were satisfied that the timing issues were fixed, bu

Guest Complaints: Guests of the DoubleTree Hotel, which is situated one block from the train tracks, have complained of the loud horns that blare all evening. The hotel offers sound machines, ear plugs, and box fans to help drown out the deafening noise.

t the Colorado Public Utilities Commission did not agree and denied RTD’s certification the same week back in September 2017.

A hearing on this matter is set for March but might be heard as early as February 15, 2018, if there is no objection from the Union Pacific and BNSF railroads. The Colorado Public Utilities Commission administrative law judge Robert Garvey will hear the case and decide whether the gate crossings are operational and safe. If he rules in favor, the flag men can be removed.

These scheduled hearings, and the fact that the A-Line train that has been blasting through neighborhoods for nearly two years, offer little comfort for residents of Park Hill and surrounding neighborhoods.

The sound of loud train horns bellow through otherwise sleepy neighborhoods. The RTD A-Line Train to Denver International Airport blasts through neighborhoods with horn sounds at a federally mandated 96 decibels. That is comparable to a motorcycle revving up a few feet away. The reason for these horns is due to technological glitches that have tainted the “train to the plane.”

Trains cross these intersections nearly 5,000 times per month and blare the horns four times for a total of 20 seconds each time. The deafening horn has neighbors up in arms. “I can’t believe how loud those trains are and I live seven blocks away,” said Julie Buckner. “There is no break from the noise. It’s constant.” Buckner lives seven blocks away but some homes are just 1-1/2 blocks from the crossings.

The DoubleTree Hotel on the north side of Smith Road on Quebec Street is located just one block from the train tracks and guests of the hotel are surprised when they check in and are offered noise machines, ear plugs, and box fans. “I will never stay at this hotel again,” said Joan Kelleher from Flint, Michigan. “The sound of the train echoed through my room all night long. What is the deal?”

Under the Train Horn Rule (49 CFR Part 222), locomotive engineers must begin to sound train horns at least 15 seconds, and no more than 20 seconds, in advance of all public grade crossings. The maximum volume level for the train horn is 110 decibels which is a new requirement.

RTD has the horns sounds close to the maximum allowed decibels and according to a letter sent to The Denver Post, residents can hear it as far as the Montclair neighborhood which is 25 blocks away at 12th Avenue and Elizabeth Street.

Some residents of Denver are having déjà vu as they remember the baggage claim issues at DIA. The computerized baggage-handling system was an unmitigated disaster whi

System Failure: RTD operates the 23-mile stretch of the A-Line train from Union Station to Denver International Airport. Many have been affected by the technological glitches that have plagued this system for nearly two years.

ch caused mass chaos. It was plagued by serious mechanical and software problems that has a ripple effect even today.

When the trains in between concourses broke down the day before Thanksgiving in 2017, people wondered if everything DIA is associated with turns sour. If the bad luck continues, RTD’s A-Line Train To The Plane will be next in a long line of failures associated with the airport.

 

 

Representative Rosenthal Still Standing After Sexual Harassment Claims

Representative Rosenthal Still Standing After Sexual Harassment Claims

by Glen Richardson

Open Season: Paul Rosenthal, a Democrat for House District 9, is faced with sexual harassment claims. Some are saying not all accusations necessarily have merit and that it is open season on some high profile people.

The sexual harassment claims that are sweeping the country have also hit the Colorado legislature with claims made against four different legislators including Paul Rosenthal, a Democrat representing House District 9, which includes Glendale and parts of the Cherry Creek Valley.

Rosenthal who is openly gay initially was accused by Thomas Cavaness, a political organizer for Jared Polis, of inappropriately touching him at a political campaign event some time before he was first elected to the legislature in 2012. The Denver Post came to his defense in a lead editorial asserting that they did not believe “anything in Cavaness’ report precludes Rosenthal from remaining in office. The Post noted that the alleged incident occurred before Rosenthal was elected for the first time in November 2012 and questioned what jurisdiction the Speaker’s Office would have in the first place.

The Denver newspaper noted that the two men had exchanged friendly Facebook messages around the time of the campaign event and that Cavaness couldn’t recall when exactly the harassment occurred.

The publicity of the Cavaness claim caused a second complaint to be filed with Speaker of the House Crisanta Duran, reported first by Fox 31 Denver News. The man is identified only as “Dan” and asserts he was the roommate of Rosenthal back in 2007 and 2008 when he said Rosenthal made “several inappropriate comments” and that he had appeared unannounced while he was sleeping. He said he wrote the complaint to Duran, stating that he could no longer “remain quiet.”

The second complaint was generally greeted with disbelief and derision. Rosenthal’s attorney Harvey Steinberg remarked, “The only thing more ludicrous than this complaint is that FOX 31 would report it.”

Then on November 17, 2017, it was reported in The Denver Post that sometime earlier Heather O’Donnell, an attorney and former legislative policy aide, complained to her boss, Rep. Tracy Kraft-Tharp, that Rosenthal repeatedly attempted to get her to set up a meeting with her brother saying he found him “attractive” and he could help him professionally.

She declared his actions to be “predatory.” Kraft-Tharp in turn reported it to Duran but O’Donnell declined to file a formal complaint. The Speaker’s Office provided Rosenthal with materials concerning workplace and sexual harassment policies.

Anecdotally, the complaints do not appear to be gaining much traction in the 9th District. Sally Perone indicated, “Rosenthal tried to be introduced to somebody’s brother and said something inappropriate to his roommate a decade ago. Is there any human interchange that is not sexual harassment these days? Perhaps politicians deserve it, but this is really open season on them.”

A local shop owner on Colorado Boulevard who did not wish to be identified stated, “It is the season of the witch. The press giving such exaggerated coverage to claims such as those against Rosenthal do a real disservice to the people who have suffered real sexual assault and harassment. The real claims now get lost among all the clutter. It is a real shame.”

Rosenthal who will be up for re-election in 2018 for his final term has always received above 60% in his prior election efforts for the District seat.

Voters Mandate Trees On Top Of Buildings

Voters Mandate Trees On Top Of Buildings

While Denver Mayor Continues To Eliminate Parks And Open Space

by Glen Richardson

Fortunately for Denver residents who enjoy living plants and trees, the voters on November 7, 2017, approved by a 54% to 46% margin Ordinance 300 – Denver Green Roof Initiative. The voter-initiated ballot question was the brainchild of Denver resident Brandon Rietheimer and a group of environmental activists. The initiative mandates new buildings larger than 25,000 square feet dedicate some of their roof space to trees, plants, solar panels or a mix. Existing buildings are not included unless they either expand to above 25,000 square feet or need a new roof.

Some Denver residents in the future may have to rely on their rooftops to see or touch trees and plants as Denver Mayor Michael Hancock is proceeding at a breakneck pace to eliminate trees, parks and open space within the City and County of Denver. “It is a new asphalt jungle,” stated Allen Clark, the owner of Clark’s Downing Street Auto Body, to The Denver Post. “We’re looking at areas where you can barely walk between the buildings. They don’t even bother to put grass in front of them anymore.”

Denver once was a leading city in amount of open space per resident. Today according to the Trust for Public Land it is down to 9.3 acres per thousand residents which is significantly below the national median of 13.1 in the 100 most populated cities and less than a third of adjoining Aurora.

The browning of Denver continues on unabated under Mayor Hancock. It was announced that Park Hill Golf Course will no longer be. Instead the land will be parceled out to developers either by the Clayton Trust or Denver. The Clayton Trust was administrated by the City and County of Denver originally but city officials were caught selling its land to friends at below market prices. It is now run by an independent board ostensibly for the benefit of pre-kindergarten kids and early childhood education. Some critics opine that it appears to them that one of the primary financial beneficiaries of the Clayton Trust these days could be President and CEO Charlotte M. Brantley and her extensive “executive team” with their salaries and benefits.

The City and County of Denver wants the almost 200 acres to be sold on the installment basis and critics charge they would then sell it to high density developers that just might be friends and backers of Mayor Hancock and his administration.

It is unclear why the Board of the Clayton Trust could not simply sell the land to their own friends and acquaintances at below market prices as almost is a tradition with the Clayton Trust. The Clayton Trust was set up after the death of George Washington Clayton in 1899 to help orphan boys between ages 6 and 10 but has been a tempting target of municipal and corporate corruption ever since.

It is not known what will be done with the 20 to 30 million dollars the land will bring to whomever sells it but that will be among other things that keep the ample salaries and benefits of Ms. Brantley and her cohorts flush for a very long time to come.

At the same time, the partial destruction of City Park Golf Course proceeds ahead for an expansive drainage hole. District Court Judge Arthur Goldberg ruled that “the loss of a mature (tree) canopy is materially detrimental to the habitat and the neighborhood,” that the project could imperil the course’s historic status, and that he hated to see it closed for construction. Nonetheless, he ruled in favor of the City and County of Denver over its citizens once again. The City and County of Denver has never lost a lawsuit brought by citizens over parks and open space destruction during the entire Hancock Administration.

The City is so confident that the court system will always find in its favor, the City Council approved the commencement of the destruction of 261 trees on City Park Golf Course even before the court had even ruled.

At the same time, the Colorado Supreme Court refused to hear the citizens’ appeal on the destruction of a portion of Hentzell Park which had been traded for an office building in downtown Denver. In addition, this past summer, the City Council approved the destruction of Ruby Hill Park for a permanent concert venue and the closing of adjacent Overland Park Golf Course for a portion of each summer for a temporary concert facility.

As stated by Overland Park neighborhood resident James Cook, “I am glad the Green Roof Initiative passed as it will allow kids and families in Denver to remember what a beautiful city Denver once was before the high-density developers bought the mayor and the city council and commenced their destruction of parks and open space in the name of profit and progress.”

Gunfight At The Gun

Gunfight At The Gun

A Night Of Terror And Bravery At Shotgun Willie’s

by Mark Smiley and Charles Bonniwell

The evening of Saturday, October 21, 2017, started like most others at Shotgun Willie’s. Guests inside the club enjoyed the entertainment and music and it was a calm crowd. What ensued in the early morning hours of Sunday, October 22, 2017, were fights, gunfire, and acts of heroism.

Shotgun Willie’s stays opens late on Saturday nights and shortly before closing, approximately 20 young gang members dressed in red of the primarily African American gang the “Bloods” menacingly congregated in front of the club. Four gang members entered the club refused to pay the cover charge and were denied entry, while another gang member stole the tip jar from the front desk. Club employees went outside to recover the jar and they were set upon by the rest of the gang members.

What the Bloods had not anticipated was 6’3” 440-pound former high school nose guard J. “Tiny” Denard who was one of the managers on duty at Shotgun’s that night. Tiny can bench press 580 pounds and once ran a 4.7 second 40-yard dash in high school. Hearing five of his fellow employees being beaten by 20 gang members, he charged out the front door and smashed into the fray along with two former military members who work at Shotgun Willie’s. Soon gang members were being tossed into the air and slammed into the ground. Although the gang members greatly outnumbered the Shotgun employees, Tiny was the equalizer.

The intimidators were now being intimidated by an enraged Tiny. Fearing they could not match the wrath of Tiny, a gang member pulled a 9-millimeter pistol and fired five shots directly at him, three of which struck — two in his arm and one in his thigh. But nothing seemed to faze him as he chased the terrified shooter around the building. The rest of the gang members fled in their cars.

The entire incident took only about 12 minutes, approximately the same time as the legendary “Gunfight at the OK Corral” in Tombstone, Arizona. The Glendale Police quickly arrived on the scene. Only after the brawl and shooting were over did Tiny realize he had been hit with three bullets as he noticed blood oozing out of his thigh and he collapsed unto the ground.

A regular customer had taken his shirt off and applied a tourniquet. Once Tiny was safely inside the building, an employee applied a proper tourniquet that he had in his car to Tiny’s arm. With many Shotgun Willie’s employees being former members of the military, they are prepared for almost anything.

Staff members had to think quickly. Some pulled innocent bystanders into T-Bar, a bar attached to Shotgun Willie’s, to keep them safe. Other staffers didn’t let anyone else into the club. The 9-1-1 call came from Monica Robles, a front door host. “I didn’t even realize it was Tiny that was hit until I went to call 9-1-1,” said Robles. Robles is close with her co-workers. “I love the team, they’re my family, always have been and even more so now.”

“It was hard for me because I had to watch all my boys out there get hurt and I couldn’t be out there to help them because I was watching the money and it was hard for me,” said

Robles. “In the same respect, if I was out there, they would have gotten hurt worse because they would have been trying to protect me.” Tiny admits he is a protector by nature. “I’m a leader and protector. I’ve always been that.”

Tiny, who spent five days at Denver Health, is now on the road to recovery. He has tremendous support from his mom, two sisters, and eight-year-old daughter. The outpouring of support outside of his immediate family included 237 text messages and 173 missed calls. The highly respected manager has returned to Shotgun Willie’s to thank people and give them peace of mind that everything is going to be okay.

“If I wasn’t there, it could have turned into a bad situation,” said Tiny. “The guy with the gun, after watching the video, it was obvious he was looking for something. He wanted trouble. I’m grateful I was there. Nobody wants to get shot. I would rather me get hit with those three bullets, and everybody else be safe and alive and well and me just have to do a little bit of healing, than somebody else get hit or lose their life.”

Now, Shotgun Willie’s focuses on the future and instilling a sense of normalcy back to this 35-year old Glendale business. “We very seldom have any real violence at the club,” said owner Debbie Matthews. “This is unfamiliar territory so I am impressed with how the staff has pulled together. We have had former managers and other employees step in where needed to keep the club running and I am proud of each and every one of them.”

That pride runs deep with Tiny as well. “For everyone to keep their composure like that, you can’t find that,” said Tiny. “That’s my team. It was pretty cool to see how everyone came together. These aren’t just people I work with, these are people I have a relationship with. They are my second family.”

No suspects have been arrested to date and the Glendale Police are currently investigating. Any information can be shared with the Glendale Police Department by calling 303-759-1511.

Were East High School Principal Andy Mendelsberg And Two Others Scapegoated By Superintendent Boasberg?

Were East High School Principal Andy Mendelsberg And Two Others Scapegoated By Superintendent Boasberg?

by Ruthy Wexler

Late in August 2017 a Denver school burst onto the national stage when videos of an East High cheerleader crying in pain from “forced splits” went viral. Media anchors across the country expressed shock and assured viewers that Denver Public Schools (DPS) Superintendent Tom Boasberg had fired the coach. Following an investigation, Boasberg removed two longtime staff from the school and said East could “now move forward.” But the Chronicle discovered that DPS had stepped over the real story in its rush to craft one more to its liking — and throw blame as far away as possible.

By the time Denver’s DA announced on October 14, 2017, that there was no basis to press criminal charges, three lives had been irrevocably upended.

How It Started

The videos that upset the world were taken in the first week of cheer camp, June 4-8. Ally Wakefield, the girl in the most-viewed video, showed it to her mother, who complained to East’s Athletic Director Lisa Porter.

On June 16, 2017, Porter met with the Wakefields, along with Principal Andy Mendelsberg, newly-hired Cheer Coach Ozell Williams and Vice Principal Terita Berry, a former Broncos cheerleader, who explained that the forced stretches were not uncommon in competitive sports, but she did not condone them.

Mendelsberg then instructed Williams to discontinue the forced splits. Williams agreed.

After school resumed in August, Porter invited all cheer parents to an August 24, 2017 meeting, where she, Mendelsberg and Berry would hear each parent’s concerns “so we can all work together to support the East Cheer Team.”

But that meeting never took place because on August 22, someone sent the videos to Channel 9 News.

Escalation

“What gets me is that Channel 9 didn’t do any investigative reporting,” said a longtime East teacher. “Once they showed it, everything changed.”

On August 23, 2017, Channel 9 aired the video; immediately, Denver Police opened a criminal investigation and Boasberg placed five DPS staff, including Mendelsberg and Porter, on administrative leave.

On August 25, 2017, Boasberg terminated Ozell Williams and shared that DPS would hire an “outside law firm to conduct an independent investigation.”

On September 22, 2017, Boasberg announced that Andy Mendelsberg would retire and Lisa Porter had resigned. The just-submitted report, said Boasberg, showed the two “did not take the necessary steps to ensure that the physical and emotional health and safety of students on the cheer team was fully protected.”

We Could Have Explained!

“We all knew Andy had followed proper procedure,” said Paul Prendergast, one of many parents upset at Mendelsberg’s departure.

Mendelsberg told those who contacted him, he “could not talk.”

“It was all hush-hush, don’t ask questions,” said a longtime East teacher. “Then it’s, ‘Oh, we have a new principal, isn’t this wonderful.’”

At a September 25, 2017, East Parent Meeting, Boasberg introduced John Youngquist, a former East principal who would return to that position. Boasberg told the hushed crowd that “due to the ongoing criminal investigation” he could not answer questions.

“I need to tell you, this was one of the most painful situations I’ve faced as superintendent … Lisa and Andy are colleagues and friends. But the Independent Report laid out in painful detail how our students’ safety was not properly cared for.”

A month prior, at a meeting with Boasberg, one student asked him, “Did you ever try to talk to any of us cheerleaders?”

“No.”

“Why not?”

“Because I have two daughters and the video upset me,” said Boasberg.

“That got me so angry,” the cheerleader later recalled. “Because we could have explained so easily.”

Story Behind Videos

Cheer mom Darcelle Carter says, “If I wasn’t a sport person, I might sit on my couch, see that video and say ‘Oh how awful!’ But I know better. If someone took a video of my basketball coach in high school making us do 30 suicides and all of us sweating and pleading … “

“Coaches push athletes,” said Nikki Higgs. “Cheerleading is now a very competitive sport. Not pom-poms and dress up. A majority of us parents loved how Coach Williams pushed our girls to excel.”

“Before the cheer camp, we’d gone to clinics and watched Ozell work with the girls,” said parent Ernest Higgs. “That’s where he demonstrated the stretch. No secret! We watched our daughter do the stretch. It hurt. But we understood, it was a coach pushing an athlete.”

Not Forced

“At camp, Coach O explained why the stretch helped, how it worked, that it might hurt,” said Aaliyah Ali.

“Coach went around and asked each girl if she wanted to do it,” said Shailee Morse. “It was voluntary. Not forced like the news said. Ally said she wanted to do it. The first time, she’s like, ‘I’m not comfortable.’ Ozell stopped. Then she wanted to do it again. They had a conversation. ‘If you do it, you gotta commit to being down for the full 30 seconds. Otherwise it won’t do you good.’ Ally said okay.”

“We all knew it would hurt,” said Nyla Higgs. “Coach said, whatever helps get us through, we should do, like cry, curse, whatever. Ally could stop at any time! But because of what she said before, we believed her crying was her way of getting through it. She never told us different.

“Afterwards, Coach went around and asked if anyone felt forced or bad about the stretch. No one did. Then we took a lunch break and danced the whole time, Ally too. That whole next week, we danced, went to Elitches, ran around.”

Lawsuits

“When it all came down, we were blindsided,” said cheer mom Annie Morse.

At least five sources attest they saw a post by Ally Wakefield on Facebook to the effect of: Watch how DPS will pay for my college tuition.

On CNN, Kristen Wakefield said, “[In that video] People are attacking my little girl and no one stopped them.”

“That’s for a lawsuit,” said one parent. “Attack? Don’t make me laugh.”

“Look at the video,” said cheer parent Darcelle Carter. “Those girls are holding her up.”

“Believe me, if you’ve got a pulled hamstring,” said Morse, “you don’t go dancing around like she did.”

“We’re not blaming [Ally], she’s too young to understand the consequences,” said Nikki Higgs.

The Wakefields’ lawyer did not respond to requests for comments.

Not So Independent

DPS now refers all questions about the cheerleading incident and its aftermath to the official Report of Investigation Concerning Matters Involving the Denver East High School 2017/ 2018 Cheer Team, posted helpfully online.

But many aspects of this supposedly definitive report are troubling.

Instead of the promised “outside” law firm, DPS hired Davis Graham & Stubbs (Davis Graham), which the District has been paying $100,000 per year, with Deputy Counsel Michael Hickman the main contact in real estate transactions. DPS General Counsel Jerome Deherrera was an attorney at Davis Graham.

“The blatant conflict of interest is appalling,” said a Denver attorney.

One East parent read the whole 30 pages, “… only because I thought, soon I’ll see the part that made them let Andy go. Nothing! I’m a professional and I tell you, this report did not make sense.”

“What disturbs us,” said Ernest Higgs, “is that we shared our thoughts in good faith with the investigators. But in the report, they mention the T-shirts we wore but left out our full comments. That’s not a real investigation.”

Three Lives

Being principal of East was Andy Mendelsberg’s dream job.

Now, at 49, he’s cut adrift from the work and kids he loved.

While on leave, Mendelsberg wrote a four-page letter to DPS, laying out in earnest detail how he’d done his job correctly. He’d followed procedure by speaking (on June 16, for 13 minutes) with the school’s Human Resources Officer Saundra Stanfield. He contacted DPS’s legal department on June 18, had a 19-minute conversation about the videos with Michael Hickman, who did not ask for the videos or mention abuse. When Mendelsberg expressed concern that the videos might go viral, Hickman replied, “I think the process outlined after that meeting will ameliorate the situation.”

In the official Davis Graham report, Hickman says he asked for the videos and Mendelsberg refused.

Interviewed on October 16, an emotional Mendelsberg stated, “That is simply a lie.”

Mendelsberg, at least, is getting “continued payment” — DPS refuses to call it a settlement — from the District.

Lisa Porter, about whom colleagues say, “This school was her life,” got nothing.

Ozell Williams’ reputation is smashed.

Before he came to East, Williams was known in the tumbling world as “an incredibly caring, talented coach,” says former student Hannah Shelput. “Everybody knows he is not that person depicted in the press.”

Over a dozen parents came forward to say how positively Williams’ coaching affected their children. “Ozell overcame obstacles. He gets very excited about others overcoming obstacles,” said Shalondra Haggerty.

Mariah Cladis, assistant coach at East, said, “I just wish people knew about the numerous meetings Ozell and I had. He got so excited about making the girls laugh or thinking how to steer them toward college.

“Maybe a little too ambitious for them sometimes, but oh, he would never hurt them. That’s not what was going on.”

Since DPS fired Williams, his business Mile High Tumblers has suffered. He’s had trouble finding work. Even reporting the ‘no basis for criminal charges’ story, media outlets continued to describe Williams as “the coach that physically forced girls into splits.”

“It’s like Ozell was just … a forgotten person,” said Carey. “How can you do that, leave someone behind in the dust?”

And For What?

To address this crisis, DPS hired the PR firm Ground Floor Media, Flynn Investigations, Davis Graham attorneys charging between $385 -$485 per hour for many hours of interviews; and made a substantial financial arrangement with Mendelsberg.

All the above is paid for with taxpayer money.

And for what?

“Why would DPS want to get rid of a principal who made East better and better until it was the most requested high school?” said parent Megan Ackley. “It doesn’t make sense.”

A source close to DPS said it does make sense. “Boasberg has been upset with East’s ever-increasing importance, how it keeps getting bigger. He wants to cut it back. And at such a visible high school, Boasberg prefers to have someone he can manage.”

From all accounts, Mendelsberg was an outspoken individual who let his teachers teach.

Did Boasberg see the cheerleading incident as a way to get rid of Mendelsberg?

Why didn’t the whole thing stop when Williams agreed “no more forced splits?”

Why did DPS cave to a few families’ threats of lawsuit? Why didn’t they — as Nikki Higgs plaintively asks, “… let the cheerleaders — the real eyewitnesses! — tell what really happened?”

As long as the Board remains silent, and DPS continues to shroud its doings in secrecy, we won’t know the answers.