by Mark Smiley
New Store: The new Ariat Brand Shop is located in Larimer Square in the heart of downtown Denver.
Jeans: The selection of jeans in store in extensive. Photo Credit: Meghan Develyn
Western Wear: The Ariat Brand Shop features Ariat’s well-known performance western wear — boots, apparel, and accessories. Photo Credit: Meghan Develyn
DJ: Brandi Cyrus was the DJ at the grand opening of the new Ariat store in Larimer Square on August 16, 2025. Cyrus is an American actor, singer, fashion blogger, DJ, and co-host of a television series and podcast.
Line Dancing: Belles and Boots, located at 1930 Blake Street in Denver, conducted line dancing classes in Larimer Square during the grand opening of the new Ariat store. Belles & Boots is a high-energy country bar and restaurant with BBQ, line dancing, mechanical bull riding, bottle service, live bands, and a live DJ.
The Ariat Brand Shop, Ariat’s first standalone store in Colorado, opened at 1460 Larimer Street on June 30, nestled in the heart of historic Larimer Square in downtown Denver. The new store aligns with Ariat’s ongoing retail expansion strategy and taps into Denver’s unique intersection of Western culture and urban energy. The 3,945-square-foot space offers Ariat’s full Western lifestyle assortment and immersive services like expert boot fittings and custom hat shaping via its in-store Hat Doctor experience.
The store celebrated its grand opening on August 16, 2025, featuring cold drinks, DJ Brandi Cyrus, line dancing in Larimer Square, custom koozie branding, and free jeans for the first 50 guests. Ariat partnered with Belles and Boots, a local country bar and restaurant for line dancing lessons.
The store features Ariat’s well-known performance western wear — boots, apparel, and accessories. One standout feature of the new Denver store is the custom hat bar (“The Hat Doctor”), where you can craft your own cowboy hat with personalized shapes, trims, bands, and feathers.
Also of note, is the extensive selection of jeans to choose from in store. Ariat is renowned for combining Western heritage with modern performance. Their jeans are made for both rugged work scenarios and everyday wear, often incorporating advanced fabrics like DuraStretch for added comfort and mobility.
Hours of Operation for the Ariat Brand Shop are Monday–Thursday: 10 a.m. to 7 p.m., Friday–Saturday: 10 a.m. to 9 p.m., and Sunday: 11 a.m. to 6 p.m. For more information, visit www.ariat.com.
Photo Credit: Ariat International
