by Jessica Hughes | Feb 18, 2026 | Glendale City News
Book Review —
by Jessica Hughes
Katie Vieira is an educator, wife, mother of three, and now a published author. Into the Field is Vieira’s first book.
Monitoring children’s screen time has become one of the most pressing challenges facing parents today, often compared to regulating sugar intake or substance exposure. Where the 1990s urged families to “D.A.R.E.” kids to avoid drugs, today’s battle is often centered on limiting time spent in front of screens. Which is why, Katie Vieira, an educator, wife, and mother of three wants to help children and their parents combat screen addiction by turning to the outdoors with her debut book, Into the Field.
Vieira began noticing the impact of that struggle firsthand when her two daughters showed increasing dependence on digital devices. “I started to notice my kids were constantly asking for it. That’s all they wanted to do,” says Vieira. “No matter how many times I would give the warning to turn off screens, they threw tantrums and became completely distraught.”
She recalls frequent power struggles, especially with her oldest daughter, over getting outside — an early warning sign that prompted concern. “They showed symptoms of digital addiction like difficulty disengaging from technology, mood swings, declining interest in offline activities, compulsive asking for the technology.”
Digital Addiction, as defined by the National Institutes of Health, is identified as functionally equivalent to all addictions, characterized by the compulsive, habitual, and uncontrolled use of digital devices and an excessively repeated engagement in a particular online behavior.
Wanting to help combat her kid’s digital addiction, Vieira focused on creating structures around screen time while intentionally prioritizing outdoor time. They avoid using iPads for education, treat screen time as shared family time, and use technology as a tool for connection rather than distraction. She acknowledges that balance is difficult to maintain. “It’s hard. It’s a slippery slope because it’s easy to say, ‘just put a show on’ but we can’t necessarily get away from it.”
Katie Vieira and her family.
The idea for the book emerged during one of the busiest seasons of Vieira’s life. She was pregnant with her third child while moving across the country before settling in Colorado. During that transition, as her daughters adjusted to a new home and homeschooling, Vieira noticed signs of digital addiction becoming more pronounced. Determined to help them form connections and spend more time outside, she discovered the 1,000 Hours Outside Challenge, which encourages families to match screen time with outdoor time. The challenge responds to data showing children spend roughly 1,000 hours per year on screens — about 2.5 hours per day.
Into the Field is a nature-based adventure story designed to help kids and their parents combat screen addiction through outdoor play. It follows two young sisters — modeled after Vieira’s daughters — who embark on an outdoor adventure to save a friend from screen addiction. Vieira describes the story as portraying an extreme version of the problem. “They are having to save their friend from the video game.” Colorful illustrations by Vieira’s cousin bring the adventure to life, with scenes set amid the landscapes of Tennessee.
The writing process became a family affair. “My girls not only inspired the story, but they actually played a role in writing it,” says Vieira. “I would jot down chapters based off hikes we had just done, after the kids went to bed, and the next morning I would read them the chapter I wrote. They would give some insight on what the kids should wear and sometimes say in certain situations.”
Into the Field is an adventure story designed to help kids and their parents combat screen addiction through outdoor play.
As former classroom teacher with a master’s degree in education, Vieira homeschools her children and emphasizes that technology itself is not the enemy. “I am aware that it is 2026 and still have to use the technology,” she says. “It’s about learning to keep it in their lives in a balanced way.”
She describes the book as magical, adventurous, and family-focused, with a central goal of inspiring outdoor play and creativity. “We have to allow for boredom and force them to be creative without their screens,” she says. “Going outside, allows them to tap into those creative outlets. Allowing them to be imaginative without the stimulus of screens.”
Into the Field is Vieira’s first book, and she has already begun work on the second installment — called Colorado Campground. She plans for the project to become a series, with each book set in a different state. Inspired by her educational background, Vieira also sees Into the Field as a classroom-friendly resource for teachers and parents alike. “My goal is to try and showcase the different biomes across the country, from beaches to mountains,” says Vieira. “I want to weave in social studies and science without the kids really knowing or realizing.”
Through storytelling, geography, and outdoor exploration, Vieira hopes the book series will quietly blend multiple curricula — reading comprehension, science, social studies, and social-emotional learning — while encouraging families to step away from screens and back into the natural world.
Alongside the book, she is also releasing compilation guides and accompanying activities that relate back to each chapter via her Instagram page. You can follow her at @intothefieldbook.
She will also be at the Barnes & Noble in Glendale for a book signing on March 22, from 1-3 p.m. You can also reach out to her directly at intothefield@gmail.com.
by Jessica Hughes | Nov 17, 2025 | Editorials
by Jessica Hughes
Dinosaur National Monument is one of many national parks experiencing severe budget cuts and staff shortages. Photo credit: Jessica Hughes
Often referred to as “America’s best idea,” our national parks are what many consider a national treasure, not only loved for their beauty and recreational access, but for their commitment to conservation, culture, and collective heritage.
Yet, now more than ever, our national parks are in crisis. Since the beginning of this year, they have become political pawns in a larger agenda that seems intent on undermining their mission. Behind the scenes, the foundational work of protecting landscapes and preserving cultural history is under attack.
National parks have struggled under a severe staffing crisis, losing roughly one quarter of their permanent workforce. This loss has made it increasingly hard to keep gates open, deliver basic visitor services, or carry out vital maintenance. It has also caused delays in research and critical maintenance, putting the long-term protection of America’s most iconic landscapes and cultural resources in jeopardy.
But the threats extend far beyond shrinking budgets and empty positions. Park leadership has been pressured to strip climate change information from official webpages and to remove references to slavery and LGBTQ+ history. Staff were also directed to inventory interpretive signage and museum content, and flag so-called “negative information” about past or living Americans via QR-code reporting and submit content for review. These requests are not isolated efforts, rather they reflect a sweeping effort to reshape our national park system and how American history is told.
All of this comes at a time of heightened pressure. Visitation has surged since the COVID era. Climate change is accelerating. And now, with cuts and mandates, national parks are being squeezed from every angle.
In Colorado, where more than one-third of the land is federally owned, roughly 24 million acres, parks were the busiest ever this year, with record-breaking visitation, all forced to operate with minimal staff. “The Administration ordered all NPs to remain open to maintain the appearance of a park visitor experience,” notes Tracy Coppola, the Colorado Program Manager at the National Parks Conservation Association. “It’s been tough this year.”
Black Canyon of the Gunnison National Park is currently operating with no maintenance crew and half its staff. Photo credit: Jessica Hughes
The Black Canyon of the Gunnison National Park was forced to operate with no maintenance crew and half of its staff. “That means Black Canyon of the Gunnison National Park is unable to fill 24 of the park’s 74 positions – a 1/3 reduction in staffing,” says Caitlyn Burford, the NPCA Senior Communications Manager. In other instances, this past summer, the park operated without rangers at the park’s North Rim, requiring signs to be posted telling visitors that search, and rescue would be slow or unavailable. And because all custodial staff had been terminated, higher-grade employees were being directed away from their regular duties to perform custodial functions.
Even amidst the government shutdown, most parks remain open with fewer amenities, and to the public, no real change is seen. But Coppola points out the front-facing staff shortages and closures aren’t the real issue.
“The challenge with the current narrative is that parks behind the scenes are scrambling. Visitors aren’t really seeing it out front; it is more behind the scenes,” explains Coppola. “It’s the scientists, conservationists, all those behind the scenes are where the parks are feeling it the most.”
Coppola refers to the staff who are hired to help protect the park’s natural and cultural resources. But with the recent cuts, places like Dinosaur National Monument, where its Cultural Resources person was fired, aren’t allowed to replace or rehire this position. And because administrative and maintenance staffing at the park is down 40%, those who remain behind the scenes, such as the park’s archeologist, are jumping in to help where they can, taking them away from what they were hired to do.
“We’re at a place where the parks are being put in an impossible situation,” says Coppola. “The future is uncertain. It is terrifying. We never thought the administration would come for the parks like they have; the parks are becoming politicized more, and we’re losing the reason why parks were created in the first place.”
Staff shortages at national parks have led to visitors exploring at their own risk. Photo provided by National Park Conservation Association
The National Park Conservation Association is the only independent, nonpartisan organization dedicated to protecting and advocating for America’s National Park System. This year, Coppola has seen a huge pivot in the organization’s focus, most of which has been voicing how critically important park staff is, and how these cuts have put a huge strain on the park system.
“We estimate that at least 24% of park permanent staff is gone across the board,” says Coppola. “So, we’ve been using our voice to stand up for park staff.” Another big focus for the organization is the sweeping changes that could come with president’s most extreme proposed 2026 budget.
The harshest budget proposal asks Congress to cut more than $1 billion to the National Park Service, which includes a $900 million cut to the operations of our national parks. According to the NPCA’s calculations, “achieving a $900 million cut to operations would require eliminating funding and staffing for roughly 350 park sites from the smallest to some of the largest.”
The NPCA also goes on to list other Park Service-related budget cuts proposed in the President’s budget, including:
- $73 million cut to park construction funding
- $77 million cut to recreation and preservation funding
- $197 million cut to the Historic Preservation Fund
“This is the most extreme, unrealistic, and destructive National Park Service budget a president has ever proposed in the agency’s 109-year history,” according to a statement issued by National Parks Conservation Association chief executive Theresa Pierno. “It’s nothing less than an all-out assault on America’s national parks.”
It’s clear, no matter how you slice it, the future of America’s national parks is on the line.
by Jessica Hughes | Oct 20, 2025 | Glendale City News
Photo taken by Jessica Hughes with Mountain Light Photography Denver City Council approved the Vibrant Denver bond package and will appear on the November ballot.
The Vibrant Denver Bond addresses infrastructure needs to some of the city’s most iconic places such as Red Rocks Amphitheatre. Photo taken by Jessica Hughes with Mountain Light Photography
by Jessica Hughes
In November, Denver voters will be able to vote on the $950 million “Vibrant Denver” bond package that was recently approved unanimously by the Denver City Council.
Mayor Mike Johnston’s ambitious bond is the largest bond ever put forward in the city’s history and proposes “to repair and improve Denver’s infrastructure and community space — including roads, bridges, parks, playgrounds, recreation centers, and libraries.”
This comes on the heels of several recent moves to improve Denver’s downtown, including the 16th Street Mall Project, which celebrated its completion this summer, as well as rejected city improvements, such as Governor Polis’s $29 million pedestrian bridge project. At the same time, Trump threatens to decrease federal funding for some programs, the city also faces massive budget cuts worth $250 million, which recently included firing nearly 170 employees and eliminating hundreds of vacant positions. But when you add all of this up, can the city really afford nearly $1 billion in debt?
Johnston says the bond would be fully funded from property tax income, without adding any new taxes. “The Vibrant Denver bond package allows us to come together to decide our priorities for our neighborhoods and families,” said Mayor Johnston. “This bond will help us build the Denver of the future, without raising taxes, while also ensuring the protection and preservation of critical infrastructure already in place. It will also allow us to control our own destiny by creating a local funding source for needed local projects.”
According to the City of Denver, they “set general obligation (GO) bond programs intentionally every 4-10 years so that as previous bonds are paid down, new bonds can be issued without new taxes — allowing the city to keep pace with infrastructure improvements.”
Th
The Vibrant Denver Bond is the largest bond ever proposed in the city’s history. Photo taken by Jessica Hughes with Mountain Light Photography
e mayor’s office said each of the approximately 60 projects can be completed over the next six years within the city’s existing bond capacity, since previous bond programs are almost complete. According to the city’s 2024 comprehensive financial report, the city has about $1 billion in existing debt from previous bond packages voters approved, including the Elevate Denver, a 10-year, $937 million general obligation bond program approved by voters in 2017, and RISE Denver, a five-year, $260 million general obligation bond program approved by voters in 2021.
“In North Denver over the past several years, we’ve seen improvements to recreation centers, parks, fire stations, libraries, playgrounds, and less noticeable but equally important infrastructure like irrigation, street repairs, and bridges. Almost all the infrastructure we rely on daily is built or maintained through our bond programs — critical investments that do not raise taxes but create lasting, tangible benefits for our communities,” said City Council President Amanda P. Sandoval. “General Obligation Bonds allow us to build and maintain the spaces that define our city, ensuring Denver’s legacy of strong, community-driven infrastructure continues for generations to come. The 2017 GO Bond included funding for pedestrian safety improvements along Federal Boulevard, an issue I advocated for, to make one of our city’s busiest corridors safer for everyone. I look forward to working with residents to shape our next bond program and invest in the future of our neighborhoods.”
But before Denverites vote no to avoid adding more debt, it’s important to note the city can only use property tax revenue to fund GO bonds and pay off bond debt. If Vibrant Denver isn’t approved, the city will have a surplus of property tax revenue in the coming years, since it’s on schedule to pay off its current debt, and bonds cannot be used to pay for any operational costs like staffing or services, only for the construction of public infrastructure and facilities. Ultimately, the city would be left with a surplus of money that they couldn’t use for any other cause. So, while it may seem like bad timing, the City of Denver is keeping up the pace of regularly scheduled bond issuance and maintenance.
Each of the bond projects is categorized into five separate sections, which voters will be able to approve or reject. Nearly half of the funding will be allocated toward transportation and mobility, including streets, bridges, and traffic safety improvements. Here is a snapshot of the five categories voters will get to vote on, with the top few most expensive projects within each category.
Transportation and Mobility —
the largest category by far at $441 million
- 8th Avenue Viaduct & Multimodal Improvements | $89,200,000 — The most expensive item on the ballot at almost $90 million is the repairs to the 8th Avenue bridge near Burnham Yard. Despite the City of Denver’s claims that repairs are long overdue, it seems coincidental with the recent rumors of the new home of the Denver Broncos stadium.
- Globeville Elyria-Swansea Connections: Marion Underpass | $75,000,000 — this plan completes the final connection linking Globeville to Elyria and Swansea. It also provides Globeville direct access to the RTD N Line station and several other structural improvements.
- 6th Avenue Viaduct Repairs & Mobility & Access Improvements | $50,000,000 — This project addresses one of the busiest roads in Denver, 6th Avenue, by completing the critical structural repairs, additional access points and a complete re-design for the future replacement of the bridge.
City Facilities
- First Responder & Public Safety Training Center | $75,000,000 — This project would combine the sheriff, fire, and police training needs into one facility to provide greater efficiencies in training recruits, expand the number of trained public safety personnel, and bring training resources up to competitive standards.
- Red Rocks Backstage Expansion and Accessibility Improvements | $35,100,000 — The backstage renovation and expansion would address ADA accessibility (which has been a hindrance to growth for Red Rocks in recent years), additional parking, as well as facility improvements backstage.
Parks and Recreation
- Park Hill Park Buildout | $70,000,000 — After the city announced, earlier this year, its plans to acquire the former Park Hill Golf Course, it comes as no surprise that there is a proposal to build out the park’s new facilities. The plans include steps to ready the park with proper irrigation, landscape, walkways, and parking lots.
- Southeast Recreation Center & Skate Park | $20,000,000 — Money for this project would support acquisition ONLY for the SE Skate Park Hub, which would provide access to skateboarding, roller-skating, etc., to the existing DPR Sports Complex. Development of the recreation center would require additional funding.
Housing and Sheltering
- Affordable Housing Project Development | $45,000,000 — Money for this project allows the city to invest in land, buildings, and/or site preparation to provide affordable housing and to mitigate displacement.
Health and Human Services
- Denver Health Sam Sandos Westside Family Health Center Replacement | $20,000,000 — If approved, the money would support construction of a new clinic in the Westside neighborhood that will increase access to healthcare for the people of Denver. This comes as the Big Beautiful Bill is set to slash healthcare funding in Colorado. The bond is only expected to provide funding for a portion of the entire project.
For more about what’s included in the Vibrant Denver bond, visit Denvergov.org
by Jessica Hughes | Jul 24, 2025 | Main Articles
by Jessica Hughes
New gathering areas were added to the pedestrian corridor to encourage a social atmosphere.
The 16th Street Mall gets a revamp and rebrand as part of a $175 million project. But as the project nears its completion, will this much-needed makeover resurrect a once “ghost town” in the middle of the Mile High City?
Since roughly 2019, the 16th Street Mall has developed a reputation for crime, high rent prices, and dwindling crowds, becoming a shadow of its former self. What was once a bustling pedestrian promenade lined with packed restaurants and steady foot traffic had turned quiet — abandoned storefronts, growing concerns over safety, and a pandemic-era slowdown left locals and tourists alike steering clear.
Now, the Mile High City is betting big with a $175 million renovation and rebranding project to bring the street back to life. As the extensive renovation project nears completion this fall, the city isn’t just rebuilding a street — it’s rebranding it, hoping to shift perceptions, welcome back businesses, and offer Denverites a public space they can safely enjoy.
The project, which broke ground in April 2022, spans from Market Street to Broadway on 16th Street, with the full project set to complete this fall. The city’s hope is that the reimagined space will show off 16th Street as a hub for live music, outdoor recreation, sports culture, sidewalk sales, and more.
Britt Diehl, Senior Director of External Affairs and Marketing at the Downtown Denver Partnership (DDP), says it’s all about creating an experience. “Highlights of the renovations include an installation of new granite pavers in a similar rattlesnake design by renowned architect I.M. Pei to what was previously on the corridor, but with better drainage and greater surface friction to improve pedestrian safety,” says Diehl. “Plus, moving transit lanes to the center of 16th, eliminating the median that runs between the buses on some blocks and creating wider pedestrian walkways and new amenity zones for leisure, commerce, entertainment, and tourism. And expanding the number of trees on 16th from about 150 today to more than 200 at completion with a variety of species offering varying degrees of shade and color throughout the year.”
A beehive climbing structure, between Larimer and Lawrence, is just one of many new additions to 16th Street’s upgrade.
Other improvements meant to foster a sense of community and updated public gathering spaces also include more than 20 new patios installed near 16th Street businesses. Plus, new experiences and family-friendly amenities including the Howdy Trouty — three “climbable” trout, including one donning a western “troutfit!,” a beehive-themed children’s climbing structure, and many other interactive and artful installations.
“These are little moments of joy,” Diehl says — small but meaningful invitations for people to engage, linger, and play.
But 16th Street’s revival isn’t just about its looks. At its core is a full-scale identity reset, which includes a new name. “The Downtown Denver Partnership, in partnership with the City & County of Denver and the 16th Street Mall project team, announced last summer the appointment of DNCO, a renowned international place branding agency, to lead the repositioning of Denver’s iconic 16th Street Mall,” says Diehl. “The repositioning work introduces a new visual identity to usher the space into its next chapter. Part of the work to positively rebrand 16th Street involved creating a new message and visual identity to highlight 16th Street’s distinct sense of place.”
In a deliberate departure from its original “mall” branding when it opened in 1982, the city has now dropped the antiquated term and is now simply 16th Street or what Diehl says is now “The Denver Way.”
“With the concept, ‘The Denver Way,’ it’s about experiencing what our city has to offer and embracing openness, originality, and uniqueness,” says Diehl. “This repositioning work — from the mark honoring street signs and downtown murals to a color palette inspired by Colorado’s natural landscape, to icons illustrated by local artist YAMZ (Brayan Montes) — has been crafted to capture our city’s spirit and provide everyone a platform to experience this world-class public space, The Denver Way.” In the immediate term, windows of vacant retail spaces have come alive with three-dimensional installations inspired by “The Denver Way” designed by local creative agency Cultivator.
Yet even as new life returns to the corridor, it’s still easy to find empty offices and storefronts along the street as a result of increased rent prices, crime, and business closures during construction and the pandemic. Restaurateur Lon Symensma, chef and owner of ChoLon Restaurant Concepts, closed two of his restaurants along the street, including the short-lived Bistro LeRoux and most recently YumCha, which later reopened as the YumCha Beer Garden in Central Park. While other businesses, like Trompeau Bakery, whose second location on 16th Street struggled, hung on, and remain open for business. To help, Deihl says the Downtown Denver Partnership and Denver Economic Development (DEDO) have been co-leading a retail recruitment strategy to fill ground-floor vacancies, an effort that will continue in years to come.
But none of this really matters if these changes don’t translate to a safer street. So, in April this year Mayor Mike Johnston announced a new downtown safety plan. In conjunction with the DDP, the plan involves a newly formed 10-officer unit for downtown and a kiosk at the corner of 16th and Arapahoe Streets for Denver Police officers.
Will all these changes make a difference? Only time will tell.
Work on 10 of its 13 blocks has been completed, with plans to complete the remaining blocks this fall. And with nearly $2 million from the Denver City Council, the DDP will open additional play areas, fund public art, and schedule musical acts. And for the remainder of the summer, the Downtown Denver Partnership has planned 90+ days of activities and events along 16th Street that include live music, vendor markets, and hosting the Skyline Beer Garden at 16th and Arapahoe this summer and will continue to bring art, music, and other “surprises and delights” to the space year-round.
Crime Challenge
The corridor, of course, became known for public drug use, homelessness, and at times violence. Police now focus on keeping the street safe by using a 10-member team of bicycle and horse-mounted officers. They now parole the strip between 14th and 18th street, from Union Station to Broadway.
Stabbing along the strip in January — prior to reopening of 16th Street — made city officials and the Denver Partnership uneasy. Denver Police Chief Ron Thomas and Mayor Mike Johnston said they were committed to increasing the number of police patrols and police presence. Thomas said more officers were being added to the department’s District 6. He suggested the department had also added additional uncommitted resources that would be used to “provide an extra layer of safety.”
Between 2020 and 2024 the strip saw 464 aggravated assaults, five murders, and 203 robbery reports. Violent property and drug crimes on 16th Street, however, dipped in 2024, according to police records. Furthermore, it was the lowest number of property crimes in the last 10 years. For the balance of this year and into 2026, the best crime will be the crime that was prevented.
by Jessica Hughes | Jun 20, 2025 | Travel
By Jessica Hughes
120 yogis attend the first guided yoga class at the UCHealth Health and Welleness Zone. Photo provided by Outside.
Lord Huron closed out the second Outside Festival and Summit in Denver. Photo by Jessica Hughes
Austin has South by Southwest — now Denver has the Outside Festival and Summit. Any lingering doubt that Colorado is the epicenter of the outdoor industry was put to rest last month, as the Outside Festival and Summit returned to downtown Denver, doubling both its attendance and presence.
Founded by Outside Interactive Inc. and presented by Capital One and REI Co-op, the Outside Festival and Summit exceeded expectations with 35,000 attendees over the weekend — far surpassing the anticipated 25,000 and nearly doubling last year’s debut turnout. The event didn’t just grow in attendance; it also expanded its footprint, with the Outside Summit taking place across two locations and offering 11 sessions and two workshops.
This year’s four-day event — two days focused on outdoor industry professionals and two days of public festival programming at Civic Center Park — kicked off with the debut of Outside Ignite, a national startup pitch competition. New to the festival, the competition drew nearly 200 applicants, from which five finalists were selected to pitch live to a panel of five judges. The grand prize, valued at $100,000, was awarded to Carbondale-based Raide Research, while Campfire Ranch took runner-up honors and won the audience-voted People’s Choice Award. “This is the Shark Tank of the outdoors,” said Jessica McGee, Director of Marketing at Outside. “These participating contestants — from hospitality to gear — are helping reshape the industry.”
Following Outside Ignite; the Outside Summit welcomed 900 attendees to 15 sessions featuring 46 speakers. Highlights included insights from Conor Hall of Colorado’s Outdoor Recreation Industry Office; Mary Beth Laughton, president and CEO of REI Co-op; and Netflix co-founder Reed Hastings, who shared his latest vision for Powder Mountain, a project aiming to disrupt the ski industry.
The second Outside Festival doubled in attendance at Civic Center Park. Photo by Jessica Hughes
The Outside Festival took over Civic Center Park on Saturday and Su
nday with a dynamic mix of programming. Industry icons like Alex Honnold headlined presentations, while 500 climbers scaled The North Face climbing wall and over 100 walkers joined Diana Nyad and Bonnie Stoll for the EverWalk session on Sunday.
Attendees also heard “Tales from the Trails” from seasoned backpackers, sharing stories from their outdoor journeys. Between sessions, a standout lineup of 12 musical acts kept the energy high, with headliners including Trampled by Turtles, Sylvan Esso, and Lord Huron. New this year was the UCHealth Health and Wellness Zone, where 120 yogis greeted the day with sunrise salutations, and the Ultimate Basecamp where industry professionals and athletes engaged audiences in inspiring conversations about adventure and the outdoors.
“This year’s Outside Festival and Summit proves that we’re building something much bigger than an event… we’re fostering deeper connections and bringing the outdoor community together,” said Robin Thurston, CEO of Outside Interactive. “The Outside Summit rethinks the traditional outdoor trade show model and brings leaders in the industry together to discuss new ideas, successes, and challenges that top outdoor businesses are facing today. The Outside Festival is where we see huge potential for more engagements at t
he event, continuing to celebrate outdoor culture and attract fans of music, film, wellness, and adventure. We hope to keep growing this event and adding value for years to come.”
The timing of the Outside Festival feels especially significant, as Colorado’s position as a leader in the outdoor industry was called into question following the Outdoor Retailer trade show’s 2022 departure from Denver back to it roots in Salt Lake City. But with Outside Inc. relocating its headquarters from Santa Fe to Boulder, the company has forged a strong partnership with the state — paving the way for the creation of this new, uniquely Colorado event, says McGee.
Denver responded to the moment, launching a festival that not only attracts industry professionals but also directly engages outdoor enthusiasts, bridging a gap that hadn’t been crossed before.
“Outside brings a South by Southwest approach to the outdoor space,” says McGee. “We’re not trying to be another expo,” McGee adds. “We want people to come for the connections, the conversations, and the fun. Brands benefit, too connecting with both their industry peers and with consumers in one vibrant space.”
For those in the industry, McGee emphasizes the importance of building community and fostering dialogue about where the outdoor world is heading. For consumers, the mission is simple: get people outside. That’s why the festival is free for kids 12 and under — to make it as accessible as possible and inspire the next generation of outdoor lovers. “It’s all about kicking off the summer season and getting people excited about the outdoor lifestyle.”
With plans already underway for a third year — scheduled for the weekend after Memorial Day — the Outside Festival is quickly establishing itself as the unofficial launch of summer. “We’re committed to growing this event year after year,” says McGee. “The goal is to keep the momentum going and build the go-to gathering place for the entire outdoor community — professionals and consumers alike.”
